Shaping Youth Features “All Girls Week:” A Gender Discussion

As we wrap up Women’s History Month this March, Shaping Youth kicks off a full week of “all things girl, asking the $10,000 question, have we gone forwards or backwards in shaping youth the last two decades? We'll start with the 'whorses' of the new Strutz line of toys targeting femme/Freud in the 4-8 demographic, (eesh) and segue to Packaging Girlhood in its … [Read more...]

Hospital Sells Out Kids W/Abercrombie Alliance

Talk about emergency and trauma! What’s next, a Victoria’s Secret rape crisis center? Ugh. Is ANYthing off-limits? Stuart Elliott of the New York Times wrote about the $10 million Abercrombie & Fitch donation to Columbus (now 'Nationwide') Children’s Hospital gleaning naming rights to the hospital’s E&T department. Stomach pump time... Gee, … [Read more...]

Kids & Digital Marketing: Let’s Turn This Tanker Around

Before I founded Shaping Youth, I spent years writing for ocean liners, travel accounts and all kinds of 'high end consumer goods.' It always amazed me watching the little tugs help guide the vessels into port, and I learned a lot about 'trim tabs,' rudders, and engineering momentum. It's no surprise then, that I chose the Queen Mary to depict the behemoth media mandate … [Read more...]

Caffeinated Kids: A Nutrition Deconstruction

Update Sept. 29, 2016 Today is National Coffee Day! While these Harvard studies for ADULTS caffeine intake bring us a few 'ahhh' morning moments, this AAP study with KIDS could have parents steaming, as it points to the dangers of children's consumption (especially energy drinks) and notes consumption by teens age 17, 18 has doubled over the last decade.  With Starbucks … [Read more...]

Caffeine Candy: “Buzz Bites, Snickers Charged, Crackheads”

A couple of weeks ago I mentioned the Wall Street Journal 'stimulus plan for candy,' focusing on the jolt-n-crash “caffeine candy bars” flooding the retail mix to join energy drinks and the even more mind-boggling stupidity stunts in the ‘shock schlock’ realm of drug-look-alike kiddie cocaine. (As if kids aren’t jacked up enough with twitch games and rapid-fire media, let’s … [Read more...]