As we wrap up Women’s History Month this March, Shaping Youth kicks off a full week of “all things girl, asking the $10,000 question, have we gone forwards or backwards in shaping youth the last two decades? We'll start with the 'whorses' of the new Strutz line of toys targeting femme/Freud in the 4-8 demographic, (eesh) and segue to Packaging Girlhood in its … [Read more...]
Hospital Sells Out Kids W/Abercrombie Alliance
Talk about emergency and trauma! What’s next, a Victoria’s Secret rape crisis center? Ugh. Is ANYthing off-limits? Stuart Elliott of the New York Times wrote about the $10 million Abercrombie & Fitch donation to Columbus (now 'Nationwide') Children’s Hospital gleaning naming rights to the hospital’s E&T department. Stomach pump time... Gee, … [Read more...]
Kids & Digital Marketing: Let’s Turn This Tanker Around
Before I founded Shaping Youth, I spent years writing for ocean liners, travel accounts and all kinds of 'high end consumer goods.' It always amazed me watching the little tugs help guide the vessels into port, and I learned a lot about 'trim tabs,' rudders, and engineering momentum. It's no surprise then, that I chose the Queen Mary to depict the behemoth media mandate … [Read more...]