Presentation is everything. How many times have we heard that in advertising? This Happy Lunch Haiku site of photos proves marketers are missing an opportunity to sell healthier choices to kids. As a child I lived in Japan for 2 ½ years, and the presentation of “edible art” never ceased to amaze me. (admittedly, I also have fish head flashbacks from … [Read more...]
Kaiser Family Foundation released the largest study ever conducted of TV food advertising to children today. I’ll keep my editorializing to a minimum, since I mirror the CSPI food industry guidelines on advertising responsibility. The study, Food for Thought: Television Food Advertising to Children in the United States, was presented at a forum with U.S. Senator Sam … [Read more...]
In a lame regurgitation of ad industry protectionism today, AdRants once again veers onto the path of mindless myopia toting the party line that “Obesity is not marketers’ fault” in the usual parental blame game that we’ve “got it all backwards.” (No adjacent photo credit, as AdRants didn't cite one) AdRants snips that kids aren’t … [Read more...]
Ready to take on the Madison Ave. media machine? We are! Shaping Youth is honored to have been selected to lead our Squashing Stereotypes interactive workshop for teens at Mind on the Media in New York this June! Shaping Youth joins leaders in the field of advertising and media (including our fave folks at Dove Campaign for Real Beauty) to deconstruct media messaging, … [Read more...]
Mar. 2007 (retro post) Don't worry, I'd never show the billboard, but let me get this straight: The L.A. Times reports that kids and teens were horrified by outdoor ads of grotesque torture and objectification of women used to promote the release of Lionsgate films’ Captivity...But now we’re supposed to cheer, because the gruesome signage is being removed and wasn't … [Read more...]
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