Snack Attack: Counter-Marketing Using Shaping Youth’s “THREEP”

For all those parents who have winced, cringed, nagged and cajoled to stop training kids like Pavlov’s dogs to salivate at sports whistles and expect a snack at every game, here’s a round-up of handy hints to rein in the junk food snack pack syndrome. If you’re pulling out your hair watching kids play a healthy sport while tanking up their bodies with … [Read more...]

Pussycat Dolls Vamp for Lame TV; the “F” word is Feminist? C’mon!

Writer Joan Didion once poignantly proclaimed, “To free us from the expectations of others, to give us back to ourselves - there lies the great, singular power of self-respect.” Amen, Joan. It’s clear I’m not buying into this whole ‘third wave’ of feminism, where supposedly the new pilot, The Pussycat Dolls Present: The Search for the … [Read more...]

Sugary Sodas Falter, Now Caffeine & Sodium Rule

Welcome to the kids' beverage blitz...swapping one health vice for another. Two new industry reports today show soda's rate of decline has tripled since last year. BUT (there's always a "but") the marketing machine has replaced the churn with energy jolts of caffeine, sports drinks of sodium and sugar, and ready-to-drink (RTD) teas and coffees. “Who wants to be seen … [Read more...]

Food For Thought: Media to Digest for Healthier Kids

March is National Nutrition Month, so Shaping Youth is adding to the ADA's Eat Right web resources with some fun and worthy positive picks in food media to share with your kids, boost their media literacy IQ, and counter-market the cartoon pitches for empty calorie crud. Here goes: I've always loved the SmartMouth interactive site for kids, but my new discovery is the U.K.'s … [Read more...]

Pink Princess Fairytale Flakes; Candy Bars For Breakfast

I’m not sure which tweaks me more, junk food glop dyed pink in stereotyped splendor, “berry” cereals that have nothing remotely resembling fruit, or confusing callouts, (vitamin-D, calcium, lightly sweetened) that make people believe this crud is actually consumable, as a ‘healthy’ start to your day. Leave it to General Mills to have all three apply in the newly launched … [Read more...]