McDavid: Digital Ditty Mocking Junk Food Fare

How often do kids get a chance to merge art history, anti-junk food messaging and viral ‘forward to a friend’ fare in one big yuck-fest of ‘ewww?’ The e-mail caption accompanying the photo at left? “After a short stay in America, Michelangelo’s David returned to Europe as McDavid.” Glad I didn't spew my morning coffee...Some may … [Read more...]

Show & Tell Tactics That Stick In Kids’ Brains

This rubbery, anatomically correct representation of one pound of fat (about the size of a coffee mug) works wonders to toss around the room with kids to literally feel the weight in our ‘Sim City’ teaching tactics to elicit the almighty ‘ewwww,’ in Shaping Youth’s Gross Out Game for Good Nutrition. Buying this fat blob was my best … [Read more...]

Beyonce’s Deréon Divas: Pop-Tarts & Sesame Streetwalkers

Just as I was thinking I wouldn’t have time to post today because of Shaping Youth’s film screening fund-raiser of Two Angry Moms a chime came into my e-mail from Dr. Robyn Silverman with full coverage of the House of Dereon collection of vamped up tots created by the ‘PopTart Princess’ herself, Beyoncé. Ah, there IS a fairy godmother...As Dr. … [Read more...]

Childhood Matters: Moms Speak Out On Food and Love

Our ‘sneak preview’ screening of Two Angry Moms was lightly attended in San Mateo tonight, but it was still great to kick around ideas about hands-on solutions to instigate change, especially since so many parents feel like politics overshadows pragmatics in the fight for healthier school lunches. Tomorrow on Childhood Matters, (98.1 KISS-FM, archived as … [Read more...]

Using Marketing Methods to ‘Sell’ Kids Healthier Food

August 11, 2015 Update Check out these 31 healthy ideas for kids' snacking by Play Fuel which draw from industry marketing tactics as well!On a "how low can you go" level of problematic food industry sidewinders, today UConn Rudd Center released the 98pp report on how kids of color are particularly targeted with junk food, soda. (78% of Spanish TV targeted kids with junk, black … [Read more...]