Orb28 Let's see: Orb: "A sphere of influence, a collective body"...28: numeral referring to the moon's cycle...New Moon: lunar phase when the moon orbits between the Earth and the Sun; Moon: a symbol of womanhood... Okay, I'm beginning to get it now...As a name generation gal, I tend to dissect etymology for sport, but I admittedly glossed over New Moon Girl Media as simply … [Read more...]
It’s devil’s advocate day here, as I try to flush out my bias and take a centrist point of view on the cartoon character facelift conundrum, exploring ‘then and now’ from a sociological perspective, with a bit more analysis from yesterday's post on my own marketing background in terms of branding overhauls. After all, Pooh Bear got a makeover. So did Mickey. Popeye. Charlie … [Read more...]
Last week’s New York Times article on 21st century ‘facelifts’ for kiddie characters gave me the willies on a variety of fronts, despite the fact that I’ve personally ‘freshened’ many a brand in my time. From Peanuts to Barbie, I 'get' that mega-brands need to stay au courant... I’ve admittedly had a hard time tapping into specific analysis of what’s irking me most about … [Read more...]
This week’s Under the Radar conference which tracks early stage innovation announced that our friends at Dizzywood were awarded “Best in Show” of the 32 companies chosen to present at this year’s event, based on “unique value proposition and ability to monetize.” (criteria here) Scott Arpajian, (interview posting here next week) is … [Read more...]
They’re baaaaack! Girls Rock! (the movie) is playing a reprise role in S.F. (this time at The Red Vic MovieHouse in the Haight, rock central in shades of Janis Joplin retro style!) Trailer here. When? June 1 & 2. Dang, why is it that everything always happens on the same dates? Girls Rock film producers Arne Johnson & Shane King will be on hand at the Red Vic … [Read more...]
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