Close your eyes & take this pop quiz: What does a woman CEO look like? A female banker? A girl at your school in AP calculus? A biotech scientist shopping at the mall? Did that last one throw you? In a quick snap we’ve pre-set our brains to media myths & formulas, pre-judging with pop culture images & icons. We're proud to facilitate three workshops on … [Read more...]
Growing up in Hawaii hawking ‘huli-huli chicken’ and “King’s Hawaiian bakery sweetbread” as school fundraisers made me realize that all those yummy smells wafting through the hallways would never fly these days. Candy bars and hot malasadas (those puffy fried fat bombs like a sugar-dipped doughnut) were shamelessly hustled island-wide knowing … [Read more...]
“Here it comes” alright. I smell another Cannes win here for the Dove team’s short film/viral video efforts. “Onslaught,” a Dove film, conveys the pulsating “in your face” rapid-fire bombardment of beauty cues and media sexualization sent every nanosecond to little kids. Onslaught may do for girls what the “Evolution” … [Read more...]
Forty-eight hours after I wrote this article about the confusing USDA school guidelines and manufacturers marketing tactics to swap ‘lesser calorie junk’ to replace the worst offenders, today's front page S.F. Chronicle coverage reinforced the absurdity of it all using case study examples of Bay area schools. California has led the way in legislative successes, … [Read more...]
Sublime in its simplicity, compelling in its story, Center for Science in the Public Interest (CSPI) has succinctly summed up the USDA nutrition guidelines as gobbledygook by dramatizing the absurdity of what is considered ‘junk food’ in schools. 5 questions. No big time zap. It's a fabulous digital media use, worthy of a few “forward to a friend” … [Read more...]
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