Packaging Boyhood: Corporate Pirates Raid Boys’ Souls

Evidently "snips and snails and puppy dog tails" are out...Tween preening is in...And pirates are looking for gold... Disney’s September debut of kiddie cologne for boys aged 4-11 in fragrances like Pirates of the Caribbean and Buzz Lightyear is a case in point...The time is ripe to research how Packaging Boyhood is impacting children’s behavioral … [Read more...]

Behind the Scenes With Hollywood Stuntwoman Ann Coccagnia

Note to self: Stuntwomen are not to be messed with in the dark alley of gender inequity. They will kick your keister to kingdom come for media coverage that buys into sexploitation and blow you away with unabashed candor and first person wisdom straight from the workplace trenches. Meet Ann Coccagnia, Hollywood stunt woman, People magazine research pro, athlete, and … [Read more...]

Will Kids Go For The “FryPod?” Brandwashing Nutritious Fare

Dragging their buns far behind the rest of the junk food giants in the compliance arena, Burger King is introducing a crisp first strike on the PR front with The Fry Pod, apple slices cut to look like fries, packaged in a traditional BK sleeve. In a nod to Stanford’s recent study that food packaging not only influences kids’ preferences but makes them favor the … [Read more...]

Gender, Race & Sexism: Shaping Youth Through Pop Culture Cues

“Women like silent men. They think they're listening,” said Marcel Achard. (circa 1956) And evidently, men like silent women who can bring them a brewski, (circa 2007) per this Ad Age article of 21st century Heineken backwash that makes the Stepford Wives look progressive. (Yes, today we're kicking off our week long series on stereotypes, race, and cultural … [Read more...]

Youth Panel on Body Image Joins About-Face on TV

Yesterday, my S.F. Bay area colleague Jennifer Berger, executive director of About-Face was joined by Helen Grieco (Clinical Psychologist, executive director, Ca. N.O.W.) and a youth roundtable panel on KGO/ABC7 tv to discuss body image and the potential damaging effects mass media can have on our sense of self. Though it’s only airing regionally, (and I was in L.A. … [Read more...]