Two of Shaping Youth's stellar Advisory Board team, Dr. Sharon Lamb & Dr. Lyn Mikel Brown at Packaging Girlhood wrote this fabulous Op Ed about the Bratz Film and its purportedly 'cleaned up' message. They plopped it on their blog, and gave me permission to do the same for our readers as "guest editorial" on the next page. I've written about the toxicity of the Bratz … [Read more...]
I’ve been trying to stay low key about being selected as one of the U.S. representatives for the Women Leaders for the World program, but after spending the last few days with my fellow GWLN delegates, (bios here) this is an intense global experience that will no doubt impact every iota of my very being. From Rashmi explaining the agribusiness loss of indigenous foods … [Read more...]
This month Diet Pepsi Max started targeting guys that need to watch their spare tire and want a little extra fizz to keep awake, while yawning at the keyboard. This week it hit store shelves, the FDA tightened guidelines for “dietary supplements,” (herbals, botanicals, amino acids, etc.) and CSPI reported a new study on aspartame cancer risk in rats... … [Read more...]
Ok. Two things here. First off, I agree that making junk food “forbidden fruit” will only serve to increase the coolness caché in terms of marketing strategy, and second, the media spin on the new FTC findings on kids’ exposure to food advertising really just reveals a methodology glitch in age breakdowns. Let's just segue to advergames if you don't see … [Read more...]
Instead of turning kids’ tongues green with dye, additives and processed Shrek Drek (sanctioned as a green dot “Smart Choice” by PepsiCo’s self-awarded labeling system since they’re BAKED Cheetos instead of Flaming Hot extra toxic ones) imagine if we used Shrek to shift the appeal toward healthier food? What a fairytale, eh? Shaping Youth is testing some of these … [Read more...]
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