C'mon now folks, Target goofed with their 'talk to the hand' Web 2.0 media message, but they're FAR from flying solo in poor choices... In another “what were you thinking?” moment of kids' marketing gaffes d’jour, Hershey has only now just decided to stop producing its new form of ICEbreakers Pacs, “nickel-sized dissolvable pouches with a powdered … [Read more...]
Just returned from Champions for Change, the state summit for a healthier California, and picked up some positive validation that Shaping Youth’s reality show games are on target in the solutions-based arena of obesity intervention. Our nutrition pilot, “Dare to Compare: A Gross Out Game for Good Nutrition” echoes the core concepts and research reflected by … [Read more...]
Shaping Youth sent Rebekah Cohen, one of our newest correspondents (Rebekah has a Masters in Child Development from Tufts University, and media chops on the "commercialism in schools" gig) to cover this week’s MIT/Stanford Venture Lab event which was called “GREENtrepreneurs” all about helping people go green and the consumer/tech market. Her assignment? … [Read more...]
It seems China is finally getting some much-needed positive media coverage, with the official 2008 Beijing Olympics site up, more people using Skype media to learn Chinese with authentic accent integration, and now, some preschool positives to bring Mandarin into the home. Nickelodeon’s diversity programming is enriched with the debut of the "play along, think-along" cartoon … [Read more...]
Shaping Youth continues our series of guest commentary by MC Milker at the Sandbox Summit which wrapped up yesterday in Las Vegas. (full CES media coverage here) Figure I'd better cut to the chase and offer her academic and marketing bio at the end of this piece so you can jump right into browsing the 'new era of play,' what's new in digital content...and see who earned … [Read more...]
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