Yesterday Ad Age reported, “McDonald's has found a nifty way to reach kids even as TV ad options toward the demographic shrink: Advertise on report cards.” Um…"nifty?" How about subversive? Opportunistic? Manipulative? Hypocritical? Undermining parents' values? Shaping Youth already called ‘em to task for the sour ‘apples and milk’ … [Read more...]
“If reality television is indeed here to stay, its evolution into philanthropic programming is, for this viewer, a welcome one,” writes Kate Golden, E.D./Editorial Chief of Changing Our World in this prescient newsletter, “onPhilanthropy.” Ditto that...In triplicate. But where IS Oprah’s “Big Give?” I've been waiting for a year … [Read more...]
There’s lots of seasonal blog fodder about “Taming the Gimmes” (nice pdf download of activities/tips from MediaWise, and ways to "Simplify the Holidays" from New Dream)...And even Shaping Youth's article, "Can Somethin' be done about all this consumption?" But let’s face it... Parents are "people pleasers" too, and when it comes to granting junior … [Read more...]
“Just because you watch “CSI” doesn’t mean your six-year-old (no matter how brilliant and mature) should, too. As a parent, you instinctively know stuff like that. Unfortunately, broadcasters don’t get it…So what can you do about it? Here’s where the Smart Television Alliance comes in. We're a new coalition of leading nonprofit … [Read more...]
When our Age of Conversation* co-authors rallied on Facebook to form a group for book sales to benefit Variety, the children’s charity, I joined in the fun, despite my initial hesitance of adding yet another social media profile into my daily media mix, especially one mining digital data for ads. Since Facebook is a huge draw for teens, I decided I'd better fully … [Read more...]
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