Dragging their buns far behind the rest of the junk food giants in the compliance arena, Burger King is introducing a crisp first strike on the PR front with The Fry Pod, apple slices cut to look like fries, packaged in a traditional BK sleeve. In a nod to Stanford’s recent study that food packaging not only influences kids’ preferences but makes them favor the … [Read more...]
Want to take a moment to stop and smell the flowers with your child? Make it this Thursday and you’ll be a part of a much bigger cause! The flower-whiffing, cud-chomping pacifist bull in The Story of Ferdinand has been selected by the nonprofit Jumpstart to unite the nation to Read for the Record as the largest shared reading experience ever! It’s short … [Read more...]
What's a YPulse TWEEN Mashup? I'd say it’s a mishmash of exciting people and conversations that erase the polarity between any two sectors to smush the thinking into a fresh point of view. Nonprofits and for profits. Youth and adults. Academics and entertainment. Teachers and students. Sometimes even outreach and outrage in the marketing and advocacy realm. The … [Read more...]
We've got cartoon "diversity", stellar math role models and even math in children's TV (like pbs' Cyberchase) so where's ECO-diversity in the media and marketing machinations of kids' entertainment? As those of you who are regular readers know, this stuff is important to me. I’m quite often scrambling to keep au courant in the wide array of kids’ media popping … [Read more...]
"Fan of Froot Loops? Facebook Has an Ad for You," writes The Wired Campus’ Andrea L. Foster in this mini-brief on Facebook’s fall plans to push advertisements on teens based on hobbies, hangouts, travel tastes and faves... Up until now, advertisers on the popular social-networking site have only used gender, age, and location...The new game plan for Facebook? … [Read more...]
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