Energy Craze Run Amok: Caffeine Comes to Potato Chips?

“Not recommended for young children,” reads the warning on the NRG Phoenix Fury Potato Chip package. Yep, that’s right folks, news reports confirm a new entry in my ‘yougaddabefreakinkiddinme’ marketing file. Kiddies can now turn their fingertips bright orange like Cheetos, but get zapped with caffeine, B-vitamins and taurine, in new … [Read more...]

Shaping Youth Interviews Carmen Van Kerckhove of Racialicious

Prejudice comes in all colors and cultures, with striations even among one race itself. Yesterday at the Back to School debriefing, kids returning from abroad mentioned “race on race” profiling and caste systems that carved up color in slivers of skin tone. Whether it was a ‘hired help’ situation or a local village vibe, race and social theories abound, … [Read more...]

Part One: Shaping Youth Interviews Racialicious on Pop Culture Cues

Racism is a loaded term that sends politically correct media outlets running for cover and well-meaning pundits into shaky quaky territory. It’s no wonder that kids themselves can get confused, for media takes shortcuts to ‘typify’ characters because it’s quick, and easy. We're all aware that when it's reinforced in a daily diet of stereotypes, it can … [Read more...]

Gender, Race & Sexism: Shaping Youth Through Pop Culture Cues

“Women like silent men. They think they're listening,” said Marcel Achard. (circa 1956) And evidently, men like silent women who can bring them a brewski, (circa 2007) per this Ad Age article of 21st century Heineken backwash that makes the Stepford Wives look progressive. (Yes, today we're kicking off our week long series on stereotypes, race, and cultural … [Read more...]

Hey Kids, Your “Energy Drinks” Now Come With Alcohol

We all pick our battles. To me, this is one of them. Rather than dwell on Mojito-flavored chewing gum, or Bacardi Mojito banners and Coors fly-by billboards bombarding our peace at Zuma beach last weekend, or even the absurdity of alcohol glamorama targeting teens with "Cosmopolitan Berry and Margarita Lime Epil-Stop hair remover" in Teen Vogue's back to school issue this … [Read more...]