High School Musical2: Proving Wholesome CAN Sell (& Sell, & Sell…)

By now you’ve all heard the news about Disney’s record-breaking eyeballs racking up 17.2 million viewers for the premiere of the official HSM2, (hit sequel to last year’s High School Musical phenom which hit #1 on album charts, broke the Guinness World Record for the most successful songs from a single soundtrack, received six Emmy nominations, and spread to … [Read more...]

CCFC’s Susan Linn: $17 billion Spent on Marketing to Kids

We interrupt this High School Musical 2 post (delayed for a day) to bring you an update from Shaping Youth’s latest happenings. Why? Because I said so. That’s right. The parental phrase that seemed to fossilize to near extinction from child-rearing lexicon of yesteryear is being brought back in this blog post…just because I’m ornery. For starters, … [Read more...]

Lifestyle Cancers: Two Most Preventable Causes Harming Kids

Junk food causes cancer? Well, sorta. Reuters News reports that the President's Cancer Panel just released some poignant data that will make time stressed families think twice about snarfing dinner at the drive-through. The cancer correlation is echoed in Australia's research findings, their kids' food marketing and legislative action as well. News reports confirm … [Read more...]

Shaping Youth Brandwashing Data Is Larger Than Stanford’s Study

“A new Stanford study in the Archives of Pediatric and Adolescent Medicine (here) demonstrates just how effective food marketing is in changing young children's perceptions.” Gee, ya think? Their study was funded by the biggies, RWJF and Stanford, with research showing “preschool children think that foods that come in a McDonald's wrapper taste better than … [Read more...]

Youth Panel on Body Image Joins About-Face on TV

Yesterday, my S.F. Bay area colleague Jennifer Berger, executive director of About-Face was joined by Helen Grieco (Clinical Psychologist, executive director, Ca. N.O.W.) and a youth roundtable panel on KGO/ABC7 tv to discuss body image and the potential damaging effects mass media can have on our sense of self. Though it’s only airing regionally, (and I was in L.A. … [Read more...]