Shaping Youth wrote about the provocative viral promo targeting teen gamers to ‘place the tattoo anywhere on the woman's body’...We hit the op-ed pages when a teen radio station turned ‘hot 99.5’ into a plastic surgery pitch for breast implants. (you can imagine what they did with the numbers for the 'breast year ever' promo, as this teen journalist shares its demeaning … [Read more...]
Mimzy–the rabbit from outer space that warbles unintelligible planetary profoundity, will no doubt be merchandised into oblivion. Even my 11-year old made a wry commercial slam, “I wonder how long ‘til Mimzy is in Build-A-Bear with a customized sound chip?” Wow. This kid’s been hanging out with me way too much lately. She’s right … [Read more...]
Mashup is one of those web-wise words that often leaves parents saying ‘huh?’ because it’s applied to so many things. Mashups go far beyond the familiar concept of emerging technology mushed into new applications...mashups can be music, events, content, even business models, with context well beyond the web world. Rather than get jumbled in “nerd … [Read more...]
Splat. Slime. Ooze. Muck. 40 million kids can't be wrong, eh? Billed as the “biggest, loudest, messiest spectacle in the show's history,” I tuned in to the KCA awards with my 11-year old. My goal was to keep track of mega-media influences, digital tactics, tween TV and glean some perspective from her editorial comments firsthand. Enlightening. Justin … [Read more...]
Shaping Youth was pinged for a Thinking Blogger Award by FrugalMom, as one of those ‘blog tag’ viral games where you name your five faves and link to significant influencers in your blogosphere. This is a perfect example of digital media AND marketing, so I’ll bite, and pass around a few little nibbles to nosh on. I splash around in numerous puddles, from … [Read more...]
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