Talk about emergency and trauma! What’s next, a Victoria’s Secret rape crisis center? Ugh. Is ANYthing off-limits? Stuart Elliott of the New York Times wrote about the $10 million Abercrombie & Fitch donation to Columbus (now 'Nationwide') Children’s Hospital gleaning naming rights to the hospital’s E&T department. Stomach pump time... Gee, … [Read more...]
Kids & Digital Marketing: Let’s Turn This Tanker Around
March 5, 2008 by 2 Comments
Before I founded Shaping Youth, I spent years writing for ocean liners, travel accounts and all kinds of 'high end consumer goods.' It always amazed me watching the little tugs help guide the vessels into port, and I learned a lot about 'trim tabs,' rudders, and engineering momentum. It's no surprise then, that I chose the Queen Mary to depict the behemoth media mandate … [Read more...]