Ready to take on the Madison Ave. media machine? We are! Shaping Youth is honored to have been selected to lead our Squashing Stereotypes interactive workshop for teens at Mind on the Media in New York this June! Shaping Youth joins leaders in the field of advertising and media (including our fave folks at Dove Campaign for Real Beauty) to deconstruct media messaging, … [Read more...]
For all those parents who have winced, cringed, nagged and cajoled to stop training kids like Pavlov’s dogs to salivate at sports whistles and expect a snack at every game, here’s a round-up of handy hints to rein in the junk food snack pack syndrome. If you’re pulling out your hair watching kids play a healthy sport while tanking up their bodies with … [Read more...]
Welcome to the kids' beverage blitz...swapping one health vice for another. Two new industry reports today show soda's rate of decline has tripled since last year. BUT (there's always a "but") the marketing machine has replaced the churn with energy jolts of caffeine, sports drinks of sodium and sugar, and ready-to-drink (RTD) teas and coffees. “Who wants to be seen … [Read more...]
I’m not sure which tweaks me more, junk food glop dyed pink in stereotyped splendor, “berry” cereals that have nothing remotely resembling fruit, or confusing callouts, (vitamin-D, calcium, lightly sweetened) that make people believe this crud is actually consumable, as a ‘healthy’ start to your day. Leave it to General Mills to have all three apply in the newly launched … [Read more...]
Update 2013: Since Taco Bell is lowering the ethics bar to diss healthy veggies in favor of their chem cuisine in the latest Feb 3, 2013 Superbowl ad, I figured I'd drag out my 2007 counter-marketing with rats and tacos 'ewww' moments...Think it's unfair to counter-market with 'ewww' tactics? I'd say it's unfair to hammer high-risk, low-income kids 24/7 with this toxic crud, … [Read more...]
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