Here’s a reality show pitch for ya… What if we feature the BBC television ‘Eat like an Ape’ experiment that caged humans in the zoo to lower blood pressure and cholesterol by eating fruit, vegetables, nuts and honey for 12-days on American mainstream TV? Now, what if we unlocked the opportunity for high-risk kids to voluntarily become 'test … [Read more...]
(2007) Advergaming is shifting from online to mobile, so younger kids and parents need a heads-up to spot the spin. Here’s an updated piece with fresh new links from my last article about kids under eight “gobbling up” interactive marketing. This time we're talking more about tweens, but it's amazing to see how early the K-5 set starts toting cell phones: Is your … [Read more...]
“The Mouths of the world are finally speaking out,” says the new Mouth Revolution viral film that launched from Free Range Studios yesterday. “They're fed up with the "garbage" we eat and they're demanding real food - organic food - now!” “As gateways to the human body, they're taking action and staging an international "Shut Up" until their … [Read more...]
Timing is everything! This week we’re counter-marketing Capri Sun Coastal Coolers as ‘juice pouches that aren’t juice’ but mostly high fructose corn syrup. (HFCS) We’ve been using Capri Sun label lingo as an example of misleading claims...Lo & behold: 48 hours ago, Center for Science in the Public Interest launched a lawsuit against Kraft for … [Read more...]
Maria Nadel, our Spanish translation expert is putting the finishing touches on our 'mind & body' media literacy log as Shaping Youth's “Dare to Compare: A Gross Out Game for Good Nutrition” kicks off a new session with 5th graders this Friday. Evidently, not a moment too soon… A study published in the American Journal of Public Health finds that … [Read more...]
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