Pop Tarts. Pop Rocks. Strawberry Quick. Targeting kids is working so well for the junk food giants, the creeps-n-criminals are stealing the sugary-flavored branding strategy to recruit new customers and increase market share. Not here to ramp up hysteria…the entire concept of marketing drugs to children will do that alone. But we need to discuss this, put it in context, and … [Read more...]
Buy, Buy, Baby. CBSNews is doing a four-part series called Gotta Have It: The Hard Sell to Kids all about womb to tomb marketing, with kids being targeted in a scope we’ve never seen before. In this video clip, investigative journalist and Buy, Buy, Baby author Susan Gregory Thomas talks about the $20 billion being spent on the 0-3 “baby genius” products … [Read more...]
Shaping Youth wrote about the provocative viral promo targeting teen gamers to ‘place the tattoo anywhere on the woman's body’...We hit the op-ed pages when a teen radio station turned ‘hot 99.5’ into a plastic surgery pitch for breast implants. (you can imagine what they did with the numbers for the 'breast year ever' promo, as this teen journalist shares its demeaning … [Read more...]
In a lame regurgitation of ad industry protectionism today, AdRants once again veers onto the path of mindless myopia toting the party line that “Obesity is not marketers’ fault” in the usual parental blame game that we’ve “got it all backwards.” (No adjacent photo credit, as AdRants didn't cite one) AdRants snips that kids aren’t … [Read more...]
Mar. 2007 (retro post) Don't worry, I'd never show the billboard, but let me get this straight: The L.A. Times reports that kids and teens were horrified by outdoor ads of grotesque torture and objectification of women used to promote the release of Lionsgate films’ Captivity...But now we’re supposed to cheer, because the gruesome signage is being removed and wasn't … [Read more...]
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