Ho. Used to be a trio of chuckles from jolly ol’ Saint Nick, or the classic 'heave-ho' given to moldly expired fridge food… Lately, between hip-hop lyrics, MTV2 misogyny and Don Imus’ media gaffes we wrote about here, the term's shifted to a noun form, and not even ol' Santa escapes the senseless drek. This latest BuzzFeed won't make your days merry and … [Read more...]
Yesterday Ad Age reported, “McDonald's has found a nifty way to reach kids even as TV ad options toward the demographic shrink: Advertise on report cards.” Um…"nifty?" How about subversive? Opportunistic? Manipulative? Hypocritical? Undermining parents' values? Shaping Youth already called ‘em to task for the sour ‘apples and milk’ … [Read more...]
Update Dec. 12, 2014 With the (ugh, annual) Victoria's Secret Fashion show strutting the 'Angels' around in their skivvies again this week, and Taylor Swift and her bestie Karlie Kloss center stage on the runway this season as Taylor moves toward age 25 and new sights and sounds, one has to reflect upon the ongoing barrage of pop culture messages sent to young girls, as our … [Read more...]
Let’s hope this becomes like one of those airfare wars with a ‘me-too’ scramble from other beverage giants to follow suit and snag some of the parental PR and ‘corporate citizen’ kudos... In the season of Thanksgiving, you might want to send a tip of the hat to Rockstar21 for “doing the right thing” and leading the pack by pulling … [Read more...]
"Dear FTC, please put my child on the digital do not call list." (I wish, eh?) It's not quite that simple, but you CAN send in your comments before 11-16 here on any of the topics covered at the two-day FTC Town Hall meeting on “Ehavioral Advertising” that just wrapped up. (webcast here and FTC speakers at a glance/agenda here) As marketers ramp up the … [Read more...]
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