Shaping Youth last reported on "readergirlz" social media launch this spring when they kicked off their power-packed teen lit site as a mashup of ‘old media meets new media’ striving to keep reading relevant for teens in the 21st century. Readergirlz divas Janet Lee Carey (Dragon’s Keep), Dia Calhoun (Avielle of Rhia) Lorie Ann Grover (On Pointe) and … [Read more...]
Evidently "snips and snails and puppy dog tails" are out...Tween preening is in...And pirates are looking for gold... Disney’s September debut of kiddie cologne for boys aged 4-11 in fragrances like Pirates of the Caribbean and Buzz Lightyear is a case in point...The time is ripe to research how Packaging Boyhood is impacting children’s behavioral … [Read more...]
When is a slur NOT a gaffe? When it’s self-ascribed…I easily self-identify with the geek chic stereotype. In school days I was voted ‘most studious’ but never studied. ‘Outstanding senior’ but never wanted to ‘stand out.’ So when I saw this invitation to participate in an UnConference called “She’s Geeky” … [Read more...]
Dragging their buns far behind the rest of the junk food giants in the compliance arena, Burger King is introducing a crisp first strike on the PR front with The Fry Pod, apple slices cut to look like fries, packaged in a traditional BK sleeve. In a nod to Stanford’s recent study that food packaging not only influences kids’ preferences but makes them favor the … [Read more...]
Want to take a moment to stop and smell the flowers with your child? Make it this Thursday and you’ll be a part of a much bigger cause! The flower-whiffing, cud-chomping pacifist bull in The Story of Ferdinand has been selected by the nonprofit Jumpstart to unite the nation to Read for the Record as the largest shared reading experience ever! It’s short … [Read more...]
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