YPulse Tween Mashup: A Convergence of Marketers & Missions

What's a YPulse TWEEN Mashup? I'd say it’s a mishmash of exciting people and conversations that erase the polarity between any two sectors to smush the thinking into a fresh point of view. Nonprofits and for profits. Youth and adults. Academics and entertainment. Teachers and students. Sometimes even outreach and outrage in the marketing and advocacy realm. The … [Read more...]

The Age of Conversation Goes Ka-Ching! Using Social Media for Change

Woohoo! Who’s in Drew’s conga line? Our Age of Conversation social media project to benefit Variety, the Children’s Charity has reached our $10,000 goal in less than 2 months time! Drew and Gavin have single-handedly united us in purpose and promise for the children, leveraging the power and perspective of social media to show us how we can merge social … [Read more...]

Mining Kids’ Preferences: Will Facebook Ads Turn it Into MySpace?

"Fan of Froot Loops? Facebook Has an Ad for You," writes The Wired Campus’ Andrea L. Foster in this mini-brief on Facebook’s fall plans to push advertisements on teens based on hobbies, hangouts, travel tastes and faves... Up until now, advertisers on the popular social-networking site have only used gender, age, and location...The new game plan for Facebook? … [Read more...]

Are Kids “Internet People?” A Peek Into Digital Youth & Pop Culture

There’s a clever animated send up of media moments making the rounds called “Internet People,” created by cartoonist Dan Meth (yes, that's his real name, poor guy) with music by Micah Frank (and featuring the horn section of Bruce Kapler and Al Chez from Paul Schafer's CBS Orchestra on David Letterman's Late Show). The funniest thing about Internet People … [Read more...]

What The Heck IS Machinima, Anyway?

Digital movies made in online virtual worlds seem to be ‘the next big thing’ in youth created content these days. For the uninitiated, machinima (muh-sheen-eh-mah) is filmmaking within a real-time, 3D virtual environment, often using 3D video-game technologies. Check out the Academy of Machinima Arts & Sciences for FAQs and examples, Paul Marino's Thinking … [Read more...]