In an era of information overload, here's a helpful NPR podcast called On the Media that tidily wraps up topics into a weekly show. Media mavens are always on the lookout for useful nuggets of info bundled into finite formats so we don't get overwhelmed... This mornings' Ad Age article echoes, "Human attention, unlike technology, has limits. There are only so many … [Read more...]
Can it be? Is it so? Virginia, there IS a Santa Claus!! Ah, the power of first strike offense. Truly amazing. This just in from the gang at CCFC…Press release only, I'll follow up via policy folks when Shaping Youth interviews some Washington nutrition experts tomorrow (Friday at 5pm EST) as well as local food policy folks to weigh in on whether it's substance or … [Read more...]
June 15, 2017 Update for Father's Day 2017! Author of "All In," Josh Levs, offers this worthwhile related feature via MediaShift.org titled "An Online Battle to Correct the Media About Dads." He also created a handy mythbusting interactive "tool" shining light on facts vs fiction in the pop culture public arena of advertising and entertainment. Clearly dads are NOT "tools" … [Read more...]
Now THIS is mobile marketing with content you can USE! Kids, adults, ANYone who’s been cross-legged while out and about at a street fair has no doubt wondered why Google Maps street views or Twitter Maps or any of the brilliant GPS mobile mashups haven’t tapped into how to use the media’s pragmatic side quicker...Piddle spots! Not just 'plant your marker … [Read more...]
Is this a sweet spot for marketers targeting teens' sticky eyeballs or just a bunch of fizz and buzz from desperate soft drink companies? As soda giants start pouring into the mobile platform, get ready for some commando branding gimmicks, as seen in this New York Times article, Promoting a Thirst for Sprite in Teenage Cellphone Users. Shaping Youth wrote about soda and … [Read more...]
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