Marketing Shaping Youth Archives - Page 73 of 147

Dora The Explorer: Discover the World, Not the Mall

February 26, 2009 by Amy Jussel 24 Comments

Feb. 26, 2009 Oh fer cripes sakes. Say it ain’t so. Is Dora the Explorer getting a makeover and turning tween TOO?! Leave her alone! This "age-compression" bit is putting a new dent in my TMJ-clenched jaw as we once again see marketers "vy for the buy" with zero regard for the integrity of the message being delivered. Just LOOK at the cues being sent to ‘tween girls’ as … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: age compression, APA sexualization study, bilingual, Boots the monkey, cartoon characters, cartoons, Dora the Explorer, Early-Sexualization, Facelifts, female superheroes, Hardy Girls Healthy Women, Kids, Lyn Mikel-Brown, makeovers, Manga, Mattel, Packaging-Girlhood, Parent Dish, preschool, Sharon Lamb, Silk Spectre, Strawberry-Shortcake, tweens, Viacom, Watchmen

Budget Hero Game: Want To Be President of the USA?

February 24, 2009 by Amy Jussel 4 Comments

Sept. 18, 2012 Tomorrow Sept. 19, 2012, two students from the Maryland School of Public Policy join WilsonCenter.org on Capitol Hill to launch Budget Hero new "Election Edition" engaging a group of Congressional lawmakers in a bipartisan debrief! Woohoo! Let's hope we all learn some financial literacy skill sets! Feb. 24, 2009 Freakonomics fans probably had a field day … [Read more...]

Filed Under: Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: address to Congress, Budget Hero, credit crunch, debt, education, February 24 first budget speech, financial literacy, fiscal, Freakonomics, Game of Life, games, gaming, Kids, Minyanland, Obama Congressional address, President Obama CNN/Facebook, State of the Union, student debt, TopTenz

Deconstructing the “Eat This, Not That” Book for Kids

February 22, 2009 by Amy Jussel 8 Comments

Feb. 22, 2009 It’s Sunday, and I rarely post on the weekend, but I have to say, I’m having a book for brunch, digesting and devouring the Eat This, Not That! For Kids by David Zinczenko with Matt Goulding of Men's Health. Eat This, Not That pulls kid-friendly fare off the menus of "sit down" restaurants (which make up one-quarter of our meals but account for more than … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: ABA, better for you foods, BFY foods, consumption, CSPI, Dare to compare, David Zinczenko, Dennys Grand Slam, Eat This Not That, food and beverage, food marketing to kids, food swaps, gross out game, Hearty Grains, IHOP, junk-food, Matt Goulding, Mens Health, packaged goods, Rodale, Thomas' Whole Wheat Bagels, UCB Wellness Letter, Vitamin Water, Yale's Rudd Center

Hank Wasiak on “Teens, Our Next Greatest Generation”

February 21, 2009 by Amy Jussel 6 Comments

Feb. 21, 2009 Great book cover, eh? Kinda drives the point home to "Change The Way You See Everything" doesn't it? The book's not quite out yet, but I embrace the premise. I know it's more than airy fairy "half is glass empty or half full" platitudes or 'accentuate the positive' Pollyanna-isms because, well...that's not exactly my style, n'est ce pas? I tend to cut both … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: accentuate positive, Asset Based Thinking, Change the way you see everything, Dr. Richard Lerner, good kids, Hank Wasiak, Kathy Cramer, live your best life, O Ambassadors, Oprah, positive thinking, self help books, teens, The Good Teen

Boogie For the Babes: UCLA Dance Marathon For Pediatric AIDS

February 20, 2009 by Amy Jussel 1 Comment

Feb. 20, 2009 Derek Lee, one of our UCLA pals, is dedicated to dancing 26 hours straight with thousands of students tomorrow starting at 11am. He’s inching toward his goal with only a tiny bit more to go, and you can help put him over the top as he amps up awareness to help kids who are infected with or affected by the disease. Dance Marathon has raised nearly $1.37 million … [Read more...]