Jan.1, 2010 Happy New Year! This joyous photo of youthful exuberance is Bryn Kressin, at left; one of our Shaping Youth winners of yesterday’s Packaging Boyhood book drawing where we pulled names … [Read more...]
Turning Boys Into Monsters: Energy Drink Leaves A Foul Taste (Again)

Dec. 8, 2009 It’s Tuesday, time for our weekly “Packaging Boyhood” focus, so what better time than the holiday season to sound the 'red' siren on the 'green' brand that tween and teen boys are sucking … [Read more...]
Disney XD: A Case Study on Packaging Boyhood
Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm … [Read more...]
Halloween Beyond the Cliché: Packaging Boyhood Part Two

Oct. 7, 2014 Update I realize I've been 'deconstructing' Halloween for years with pushback on the societal sexploitation of girls as we fiercely try to "Take Back Halloween" by mythbusting "market … [Read more...]
A Homeless American Girl Doll: Really, AG? REALLY?
Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, … [Read more...]
Dora The Explorer: Discover the World, Not the Mall

Feb. 26, 2009 Oh fer cripes sakes. Say it ain’t so. Is Dora the Explorer getting a makeover and turning tween TOO?! Leave her alone! This "age-compression" bit is putting a new dent in my TMJ-clenched … [Read more...]
Body Blitz: APA Study Shows Harm of Early Sexualization

Update Nov. 30, 2016 Researcher and social scientist Dr. Deborah Tolman (who was involved with this same APA Task Force in 2007) is seeking support for further research on the sexualization of young … [Read more...]