Going Green With Red, White & Blue Celebrations

Green Mary, who runs ‘zero waste events’ with biodegradable, compostable greenware, should supply our annual island 4th of July gig, because as I set up for the 100+ families to run our kids games again this year, I’m seeing universal discordance. Next year, I plan to lobby our homeowners association to order her potato starch utensils, sugar cane hot cups … [Read more...]

Kit Kittredge: An American Girl; Product Placement or Literary Bridge?

Ruthe Stein, Senior S.F. Chronicle reviewer must be a soul-mate of sorts in the ‘thinking alike’ arena, as her opening marks hit me with a one-two punch over my coffee this morning, having just done a double-take on the four-color, full-page fireworks ad that screamed, "Celebrate the Holiday with An American Girl!” “Movies have become adept at … [Read more...]

Teen Talk Equals Ticketing, Even Driving Hands-Free

Well, it’s D-day for driving, teens. Much like the KFF study on teen media multitasking, lawmakers in California, cellphone capitol of the über-wired, have decided kids are driven to distraction, so it's now officially ticket-city for teens...even if you’re using hands-free wireless. (DMV details here) Don’t ask me how the police can tell the … [Read more...]

Media Rules! Shaping Youth Interviews Brian Reich

We interrupt this series on product placement and new FCC media rules to add a very pertinent voice into the mix, digital dynamo Brian Reich, co-author with Dan Solomon of Media Rules! Brian Reich understands new media’s opportunity to do positive, GOOD things beyond just ‘sell stuff’ so before I dive further into my Part 3 stance on the need for … [Read more...]