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SmartyCard’s Summer Challenge With Scholastic: Heads Up for Fall!

May 28, 2009 by 18 Comments

May 28, 2009 I was just about to post an in-depth review and analysis of the merits and watch-worthy aspects of the new SmartyCard.com "learn and earn" kids' program for 3rd-6th graders,  when I … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Media Rules! Shaping Youth Interviews Brian Reich

June 30, 2008 by 2 Comments

We interrupt this series on product placement and new FCC media rules to add a very pertinent voice into the mix, digital dynamo Brian Reich, co-author with Dan Solomon of Media Rules! Brian Reich … [Read more...]

Filed Under: Advertising, Branding & Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: , , , , , , , , , , , , , , , , , , , , ,