Never fails…Every time I try to pre-slate a feature it gets bumped to the backburner because something pops up with date-driven, time-sensitive urgency that merits attention. No exception here, as this is too good to pass up, with YALSA and readergirlz using marketing and media tactics to form social community, both online and offline. Thursday, April 17, it's … [Read more...]
Seeding Virtual Worlds: Kids’ Going Green in Dizzywood Gazebo

Yesterday in my Nim's Island post about integrating eco-values with entertainment, Izzy Neis posted a query in the comment section, "What do you think would make a great example of supporting environmentally friendly causes in virtual spaces without taking over the site’s brand?" I thought about Dizzywood immediately, in one of those forehead-banging moments where I … [Read more...]
Nim’s Island: Shaping Youth Through Imagination & Adventure

“Be the hero of your own story.” Ooh, I’m likin’ this one already…and Nim’s Island doesn’t even open in theatres until Friday. Heads up, eco-educators! This “place where imagination runs wild and adventure rules,” has a standards-based curriculum being rolled out for tomorrow’s half-hour commercial-free Reel … [Read more...]
When Green Gets Jaded: Marketing Hope to Kids

June 5, 2015 World Environment Day"7 Billion Dreams, One Planet, Consume with Care." As the UNEP (United Nations Environment Programme) challenges dreamers worldwide to participate by pledging their own dreams and thoughts for turning this tanker around, one has to wonder...has the green movement become so jaded that kids will shoulder shrug their 'tomorrows' with resigned … [Read more...]
Earth Hour & Kids: Darkness Becomes A Companion

Update March 25, 2017 It's been TEN years of people uniting to protect the planet...yet this year, it feels like we've all 'gone dark' with hopelessness in attempting to shoulder shake this new administration into scientific facts about climate change to get beyond symbolism. So yes, Tonight, 8:30-9:30pm local time countdown to #ChangeClimateChange with the annual social … [Read more...]







