Tumblr: Mixed Media Blog Format That’s Short & Sweet

Language arts teachers must be thrilled! Younger kids are blogging in brief little snippets, using social media training wheels like imbee, and writing to express themselves. Hopefully they're also getting web wise in forums like Blog Safety. Hmn? Now, Tumblr, a month-old mixed media microblogging service might kick it up a notch even higher if it catches on in kid culture. … [Read more...]

Digital Activism: Kids Stump for Change

Earth Day is upon us April 22, and helpful links to kids activities abound. At WWF, kids are out to make change, literally. Worthy nonprofits are finally getting the hang of digital media's marketing power, and kids are making change on the planet in all kinds of global and local ways. Unicef’s Voices of Youth programs like the Media Magic digest, Biovision Forum … [Read more...]

Bloggers Who Make You Think: Link Tag & Viral Media

Shaping Youth was pinged for a Thinking Blogger Award by FrugalMom, as one of those ‘blog tag’ viral games where you name your five faves and link to significant influencers in your blogosphere. This is a perfect example of digital media AND marketing, so I’ll bite, and pass around a few little nibbles to nosh on. I splash around in numerous puddles, from … [Read more...]

Selling Healthy Kids Cuisine Via Product Presentation

Presentation is everything. How many times have we heard that in advertising? This Happy Lunch Haiku site of photos proves marketers are missing an opportunity to sell healthier choices to kids. As a child I lived in Japan for 2 ½ years, and the presentation of “edible art” never ceased to amaze me. (admittedly, I also have fish head flashbacks from … [Read more...]

Hot Digital Dog! Virtual Pets, Animal Avatars & Fun Sims

This is Max II, (the sequel) admittedly not a virtual dog. MaxII is a very real pup entering the life of one of my dearest friends, Brett Montana, who runs The Pet Staff, an award-winning dog walking, training and pet-sitting service in the L.A. area. Brett keeps me apprised of "tails" in Hollywood circles and tempers my reaction to all the wild and wacky pet trends in … [Read more...]