Ready to take on the Madison Ave. media machine? We are! Shaping Youth is honored to have been selected to lead our Squashing Stereotypes interactive workshop for teens at Mind on the Media in New York this June! Shaping Youth joins leaders in the field of advertising and media (including our fave folks at Dove Campaign for Real Beauty) to deconstruct media messaging, … [Read more...]
Ever try to explain the phrase Web 2.0 in a digital sound bite? This brilliantly fun little 4-minute video from professor Michael Wesch of Kansas State University does the trick. This digital ditty is cultural anthropology at its finest; you can bet Marshall McCluhan would be duly impressed. It captures the power of Web 2.0 in a smart blip of techno-frenzied pace, … [Read more...]
When Shaping Youth was looking into adding a high performance social networking component to our site under construction, we were pitched by various companies promising mini-MySpace hubs with pricey software technology in the six-figure bracket. Ouch. I was looking for a simple, turnkey solution like Ning, using an intuitive interface to hook up our site in a social media … [Read more...]
Wow. Now even one-panel comics come alive through the digital web and mobile! While snooping around syndication services for Shaping Youth, we stumbled on these short, snappy bursts of content from RingTales who just launched a worldwide premiere of animated cartoons exclusively licensed from the New Yorker. Cartoons and humor are a youth media fave, so we’ve been … [Read more...]
March is National Nutrition Month, so Shaping Youth is adding to the ADA's Eat Right web resources with some fun and worthy positive picks in food media to share with your kids, boost their media literacy IQ, and counter-market the cartoon pitches for empty calorie crud. Here goes: I've always loved the SmartMouth interactive site for kids, but my new discovery is the U.K.'s … [Read more...]
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