June 15, 2017 Update for Father's Day 2017! Author of "All In," Josh Levs, offers this worthwhile related feature via MediaShift.org titled "An Online Battle to Correct the Media About Dads." He also created a handy mythbusting interactive "tool" shining light on facts vs fiction in the pop culture public arena of advertising and entertainment. Clearly dads are NOT "tools" … [Read more...]
Now THIS is mobile marketing with content you can USE! Kids, adults, ANYone who’s been cross-legged while out and about at a street fair has no doubt wondered why Google Maps street views or Twitter Maps or any of the brilliant GPS mobile mashups haven’t tapped into how to use the media’s pragmatic side quicker...Piddle spots! Not just 'plant your marker … [Read more...]
Is this a sweet spot for marketers targeting teens' sticky eyeballs or just a bunch of fizz and buzz from desperate soft drink companies? As soda giants start pouring into the mobile platform, get ready for some commando branding gimmicks, as seen in this New York Times article, Promoting a Thirst for Sprite in Teenage Cellphone Users. Shaping Youth wrote about soda and … [Read more...]
Ok. Two things here. First off, I agree that making junk food “forbidden fruit” will only serve to increase the coolness caché in terms of marketing strategy, and second, the media spin on the new FTC findings on kids’ exposure to food advertising really just reveals a methodology glitch in age breakdowns. Let's just segue to advergames if you don't see … [Read more...]
Instead of turning kids’ tongues green with dye, additives and processed Shrek Drek (sanctioned as a green dot “Smart Choice” by PepsiCo’s self-awarded labeling system since they’re BAKED Cheetos instead of Flaming Hot extra toxic ones) imagine if we used Shrek to shift the appeal toward healthier food? What a fairytale, eh? Shaping Youth is testing some of these … [Read more...]
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