The Age of Conversation is not only upon us, it’s within us, and it's coursing through my veins. Some of us are so passionate about this dialogue and excited about finding ‘intelligent life’ in the blogosphere that we simply can’t hush! When marketing gurus Drew McClellan and Gavin Heaton announced they were spearheading a collaborative eBook uniting … [Read more...]
FCC Regulation of Violent TV: A 360 Degree Dialogue
When Steven Spielberg “raged against the machine” last fall about kids’ exposure to TV violence, I pinned the article on my bulletin board to remind myself that creating a media consortium like Shaping Youth that calls for our own industry producers to "get a conscience and a clue" is not entirely insane! After all, if the director of Saving Private Ryan … [Read more...]
Sugary Shrek is Simultaneously Stumping For Kids’ Healthy Eating
Hate to sound like an ogre, but I’m turning green with GIANT ("gi-normous" as tweens might say) disconnects on the ostensibly hip new Ad Council Shrek :30 PSA urging kids to "get up, get up, get up" and take a “small step” toward healthier eating. This is another classic case of a “throw ‘em a bone and show we care” marketing maneuver, … [Read more...]