The Age of Conversation is not only upon us, it’s within us, and it's coursing through my veins. Some of us are so passionate about this dialogue and excited about finding ‘intelligent life’ in the blogosphere that we simply can’t hush! When marketing gurus Drew McClellan and Gavin Heaton announced they were spearheading a collaborative eBook uniting … [Read more...]
When Steven Spielberg “raged against the machine” last fall about kids’ exposure to TV violence, I pinned the article on my bulletin board to remind myself that creating a media consortium like Shaping Youth that calls for our own industry producers to "get a conscience and a clue" is not entirely insane! After all, if the director of Saving Private Ryan … [Read more...]
Hate to sound like an ogre, but I’m turning green with GIANT ("gi-normous" as tweens might say) disconnects on the ostensibly hip new Ad Council Shrek :30 PSA urging kids to "get up, get up, get up" and take a “small step” toward healthier eating. This is another classic case of a “throw ‘em a bone and show we care” marketing maneuver, … [Read more...]
What’s seven feet long, 2000 pounds and delightfully digital? A gigantotherm. Find out more following The Great Turtle Race, a whimsical two week webevent that gives kids a hands-on way to “cheer on their animated turtle” and get a peek at the migration of these 65 million year old graceful beauties. Tap into digital media and marketing at its most sublime … [Read more...]
All too often kids feel powerless to have their voice heard and their actions counted. We wrote about how World Wildlife Fund brought kids into the dialogue to post their own ideas and actions in time for Earth Day. Well, Earth Day ended yesterday, and I wonder if that momentum will too. In a retail world where Valentine’s cards are hauled out before Christmas tinsel is … [Read more...]
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