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First Day of Spring! See It Through A Child’s Eyes

March 20, 2009 by Amy Jussel 2 Comments

Mar. 20, 2009 It’s overcast here on the water today, which shifts my annual spring ritual into a different lens of wonder. Whenever things get too wacky in my world (and lately, that’s been hourly) I instinctively start removing clutter of the mind, media, and heart to time travel back into childhood, and just stop ALL stimulation. These days I worry that kids never fully … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Betsy Burroughs, Brian-Reich, children, Eco-Childs-Play, first day of spring, focus, Future Catalyst, Get 'Em Outside, Kids, nature, NCLI, Spring, spring kids books, spring rituals, through a child's eyes, unplugged

Playing For Change: A Music Movement That Stirs the Soul

March 18, 2009 by Amy Jussel 19 Comments

Mar. 18, 2009 ”Music is the poetry of the air.”---Jean Paul Richter Like a smile, music knows few boundaries in its outreach. It has the profound ability to connect cultures, remove barriers, and capture emotion even when words aren’t understood, so it makes sense that youth leverage music for self-expression in so many multimedia forms, from iTunes to profile pages, band … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: Africa, aid, AIDS, Amy-Jussel, Bob Marley, cause marketing, Condoms, disasters, Don't Worry, global music, GWLN, Hear Music, HIV, Jonathan Walls, Live 8, Live Aid, Mark Johnson, Mehlo Arts, Mobile Fundraising, Movement, Music revolution, Ntonga Music, One world, Peace Corps, Peace Through Music, PFC, PFCF, Playing for Change, Playing for Change Foundation, Pope, Red Wire, redwire, relief, SMS, Songs Around the World, Stand By Me, Sweet Relief, Texting for Charity, Tibetan refugees, Women Leaders for the world, world beat

Like Taking Candy From A Baby: Camel Trots Out Nicotine Tricks (Again)

March 16, 2009 by Amy Jussel 32 Comments

Mar. 16, 2009 Gotta put my cranky pants on again…. R.J.Reynolds is lighting the fuses of frustrated parents by offering Camel nicotine laced ‘orbs, strips, and sticks’ coming at kids in the mints and gum portion of the candy aisle right near the checkout. That’s right, dissolvable nicotine. Cigs are off limits, Joe Camel is kaput, so now we’ve got fresh breath-freshener … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Vapid Values Tagged With: ACS, addiction, Allison Ellis, American Cancer Society, Brad Reddersen, Breath strips, Camel No. 9, Camel Orbs, Camel Sticks, Chew, cigarettes, cigars, Dissolvable, FDA, fresh, Joe Camel, Kelly Mendoza, Lung Association, Marlboro, mellow, Melt-Aways, NAMLE, Nicotine, Pink Dreams, Rye Clifton, Smokeless Tobacco, Smoking, Snus, stats, Stuart Elliot, substance abuse, Targeting Kids, teens, Tobacco, Tobacco-Free Kids, underage, youth smoking

Doug Engelbart Supports Shaping Youth By Offering Digital History

March 12, 2009 by Amy Jussel 11 Comments

Jan. 30, 2014 Thinking pensively about the late, great Doug Engelbart on this birthday today, as he would've been 89. Let's celebrate his spirit by raising the collective knowledge for humanity...and applying it every day of our lives! Jan. 30, 2013 update: Make it great for #88! Just wrote birthday wishes on Doug Engelbart's wall and reminded myself once again why we need … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Interactive Games, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: brainpower, cause classifieds, Celebrities for a Cause, collective knolwedge, computer history, Counter-marketing, Dave Davison, Digital, digital history, digital media, Dora the Explorer, Doug Engelbart, Douglas C. Engelbart, evolutionary, Facebook, Facebook Marketplace, future, geek chic, girls in tech, heroes, intelligence, inventor, IQ, media-literacy, MIT, mother of all demos, mouse, NextNow Collaboratory, Oodle, Program for the Future, sell for a cause, SRI, Steve Wosniak, tech, teens, thought leaders, tweens, virtual garage sale, Visual Insight

“Better for You” Foods in the Snack Aisle?

March 8, 2009 by Amy Jussel 5 Comments

Mar. 8, 2009 "Lately all this low-fat health talk has been taking the fun right out of snacking, not to mention the flavor," reads the Popchips all natural bag I’m chomping on from a Costco impulse buy... Gotta hand it to ‘em, as a copywriter, this verbiage appeals, and, after trying Popchips at the Teens Turning Green summit (where Whole Foods Markets provided the goodies) … [Read more...]