Counter-marketing

Fighting Fire with Fire: How Would YOU Counter-Market Vaping?

June 19, 2019 by Amy Jussel 2 Comments

June 19, 2019 As an ad industry creative director I’ve spent years using applied science to flip messages in healthier directions by tapping into the same tactics that marketers use to hook their … [Read more...]

Filed Under: Counter-marketing, Nutrition & Wellness Tagged With: adolescent brain, adolescent development, Altria, behavior change, CDC tobacco harm, Counter-marketing, Danielle Ramo, generation vape, GenZ, Juul, Juul toxins, Juuling, nicotine harm, public health, smoke free, teen health, Truth Initiative, vaping, youth addiction, youth influencers, youth smoking

Wrapping Up the Gift of Time: Part Two Hunger Games

December 21, 2014 by Amy Jussel Leave a Comment

Update Dec. 21, 2014 Every year my teen prefers experiential "go-see-do" gifts to anything I can wrap up and put under the tree, (other than a GoPro which was a 'save up' winner for a milestone … [Read more...]

Filed Under: Branding & Consumerism Tagged With: Counter-marketing, gift of time, holidays, Hunger Games, kids commercialism, media literacy activities, non toy gifts

Her Next Chapter: Media Literacy Puts Mothers-Daughters On Same Page

May 4, 2014 by Amy Jussel Leave a Comment

April 17, 2015 Update In honor of National Library Week as I put the finishing touches on my presentation tomorrow about gender stereotypes and navigating unhealthy cues to kids, I'm sending a loud … [Read more...]

Filed Under: Growing up too soon, Media Literacy Tagged With: adolescent angst, adolescent body image, Amy-Jussel, anti-bullying, books for girls, Brave Girls Alliance, Bullying Prevention, Charlotte Kugler, Counter-marketing, critical thinking, educating girls, Empowering women, Family diversity, gender stereotypes, girl culture, girlhood, girlpower, Girls and Women, girls empowerment, girls leadership, Her Next Chapter, Lori Day, mean girls, mitigating media damage, mother daughter, mother daughter book clubs, parenting girls, preteen girls, recommended books for girls, safeguarding kids, SEL, sexualization of girls, Social Emotional Learning, tweens

Fed Up With Food Marketing to Kids? Nosh On Food MythBusters Film

September 21, 2013 by Amy Jussel Leave a Comment

Sept. 21, 2013 Tired of the $2 billion/year endless barrage of hard sell food advertising hawking toxic crud to children to turn them into life long consumers? You’re about to get some ammo in the … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: #MomsNotLovinIt, Amy-Jussel, Anna Lappe, brand-ambassadors, Burger King, clowning around with kids health, corporate accountability, corporate ethics, Counter-marketing, DigitalAds.org, fast food marketing, Fast Food Nation, Feeding Frenzy, food marketing to kids, Food Mythbusters, Food Myths, food policy, Food Politics, FoodMyths, Healthy-Kids, junk food ads, junk food in schools, junk food marketing, Kids food marketing, Kids health, kids nutrition, Moms Not Lovin It, nag factor, nutrition education, obesity prevention, pester power, preventive health, processed foods, public health, secret documents sugar industry, Stop Corporate Abuse, Talking to Kids About Junk Food

Back to School: Using Branding as a Media Literacy Lesson

September 4, 2013 by Amy Jussel Leave a Comment

August 20, 2015 Update: More Back to School branding boondoggles...Remember when the G-force Gatorade tribe was caught red-handed with their marketing machinations of hawking sugar hydration to … [Read more...]

Filed Under: Branding & Consumerism, Marketing Shaping Youth Tagged With: 5 ways to combat back to school marketing, Amy-Jussel, Back to school, back to school marketing, campus bike, campus marketing, campus safety, cause marketing, circle of 6 app, college branding, college marketing, college students apathetic about brands, Counter-marketing, critical thinking, Critical-thinking-skills, fast food marketing, fight fire with fire, financial literacy teens, Freshman 15, kids and media, kids credit cards, Marketing in schools, marketing tactics, media-literacy, MOOC, NAMLE, pester power, teens and privacy, think red, Think Watson

National Assoc for Media Literacy Education: Amy Jussel, Resource Roundup

July 9, 2013 by Amy Jussel 2 Comments

July 8, 2013 Gearing up for speaking at my first ever National Association for Media Literacy Education (NAMLE) conference this coming weekend, I’m taming butterflies as I’m honored to be on a … [Read more...]

Filed Under: Media Literacy Tagged With: adolescent body image, Animoto, beyonce, childrens health, Counter-marketing, Dare to compare, digital tools, fast food labeling, food marketing kids, health literacy, junk food in schools, kids nutrition, kids-food-products, media-literacy, NAMLE, Nutrition & Wellness, nutrition labeling, Olympics Junk Food Fail, pepsi and Let's Move, Positive Body Image, school wellness programs, Sexualization & Body Image, soda, sports drinks, Talking to Kids About Junk Food

Dialing for Disorders: Let’s Move To Prevent Them By July 12!

June 29, 2010 by Amy Jussel 3 Comments

June 29, 2010 As a kids' health advocate (inside and out) I’ve been covering the "HUGE" conversation pertaining to media’s responsibility and accountability in how the portrayal of being overweight in … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth Tagged With: Alcee Hastings, Athlete-Models, body dissatisfaction, bullying, CDC, champions for change, childhood obesity, children, confidence, congressional hearings, Counter-marketing, Dare to compare, dieting, Eating Disorders Coalition, eating-disorders, ED, EDC, Fat camp, fat is fiscal, fat kids, Female-Athletes, fitness, game plan, girls-self-worth, gymnastics, holistic health, Huge, Jess Weiner, junk-food, Kids health, Let's Move, Make it or break it, network for healthier california, Nikky Blonsky, nutrition, obesity, obesity prevention, P.E., physical education, physical fitness, physical fitness kids, portion distortion, Rebecca Scritchfield, social stigma, teens, The Secret Life of the American Teenager, Verb, weight, weight loss, wellness, Yale's Rudd Center

A Huge Conversation: Media Literacy Talking Points (Pt 2)

June 27, 2010 by Amy Jussel 9 Comments

June 27, 2010 In Part Two of this HUGE conversation (premiering tomorrow on ABC Family, my Part One is here) we'll try to unpack some of the core questions that SHOULD be top of mind to embrace the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: ABC Family, Actionist Network, AllyKatzz, Archimage, Camp Victory, childhood obesity, Common Sense Media, Confidence Community, Counter-marketing, Dare to compare, dieting, Dove Love, Dove Onslaught, Dove Self Esteen Fund, eating-disorders, escape from diab, girls-self-worth, good nutrition, Grey's Anatomy, gross out game, healthGAMERS, Hollywood and Health, Hollywood Health and Society, Huge, Huge Conversation Starter, HugeActionist, impact of health storylines, Ingesting Health Cues, Jess Weiner, KFF, Kids Prime Time TV, Lisa Cox, Live Huge, Media Literacy Clearinghouse, media-literacy, NAMLE, Nanoswarm, Nikky Blonsky, Norman Lear Center, Playnormous, Share Huge, talking points, Team Jess, thinspiration, tweens, weight, Winnie Holzman

Commodification of Kids: The Backlash Has Begun

April 16, 2010 by Amy Jussel 17 Comments

April 16, 2010 About a year ago, TruthOut featured a poignant article called "Commodifying Kids, The Forgotten Crisis" by academic Henry A. Giroux, and though I read it with lots of head bobbing … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Adproofing, America the Beautiful movie, Amy-Jussel, APA, buffed boy, Candies, CCFC, childhood, Childhood Matters, coarseness, commodification, Consuming kids, consumption, corporate accountability, Counter-marketing, crass, CSR, digital-ads, Dr. Robyn, ethics, exploitation, Forgotten crisis, FTC, harm, Healthy media choices, Henry Giroux, HGHW, hottie factor, I'm not a prude but, Jess Weiner, KGOY, meat marketing, Media circus, media influence, media-literacy, Oakland schools, Packaging-Boyhood, Packaging-Girlhood, padded bikinis, PEM, PigTail Pals, Pop-Culture, Rachel Simmons, Sexualization, So Sexy So Soon, The Consumerist, The Fat Trap, thinspiration, thongs, true child, TruthOut, tweens

New Years Media Messages: Packaging Boyhood Meets The Hangover

December 29, 2009 by Amy Jussel 9 Comments

Dec. 29, 2009 Last night I watched ‘The Hangover’ rated R, which I’d heard described by several YOUNG teens (meaning unable to buy a ticket unless sneaking in via diff. multiplex theater) as … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: ad regulations, alcohol, alcohol in the media, alcoholic, alcopops, bartender, beer, bender, binge drinking, Binge to Blackout, boys will be boys, Bratz, breaking cycles, buzz, cads, CAMY, cartoons, CCFC, chug it, Common Sense Media, Counter-marketing, Damaging Drek, date rape drugs, designated driver, dope, drinking, drinking and driving, drunk driving, Frank Baker, frat boy, goofy, Greek, hazings, hit me, jello shots, KoolAid, liquor, lyn mikel, MADD, Marin Institute, Mark Tappan, Media Literacy Clearinghouse, Media-Education-Foundation, Media-Influence-Kids, media-literacy, MEF, MLC, MTV reality shows, Naked Brothers Band, NFL, out of control, Packaging-Boyhood, parTAY, partying, players, roofies, rootbeer, saving our sons, Sharon Lamb, sitcoms, slurred speech, sober, spiked drinks, spin the bottle, suite life of Zack and Cody, teachable moments, teaching your teen how to drink, teen brain development, teens, The Hangover, toxic cues, toys encouraging alcohol use, tweenager, tweens, vanessa van petten, VH1

Doug Engelbart Supports Shaping Youth By Offering Digital History

March 12, 2009 by Amy Jussel 11 Comments

Jan. 30, 2014 Thinking pensively about the late, great Doug Engelbart on this birthday today, as he would've been 89. Let's celebrate his spirit by raising the collective knowledge for … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Interactive Games, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: brainpower, cause classifieds, Celebrities for a Cause, collective knolwedge, computer history, Counter-marketing, Dave Davison, Digital, digital history, digital media, Dora the Explorer, Doug Engelbart, Douglas C. Engelbart, evolutionary, Facebook, Facebook Marketplace, future, geek chic, girls in tech, heroes, intelligence, inventor, IQ, media-literacy, MIT, mother of all demos, mouse, NextNow Collaboratory, Oodle, Program for the Future, sell for a cause, SRI, Steve Wosniak, tech, teens, thought leaders, tweens, virtual garage sale, Visual Insight

Amy Jussel Follow

Founder, https://t.co/pXG3JwXd6b Passionista, media/marketing analyst, youth advocate, former ad agency pro, author of media literacy kidlit series https://t.co/6RdcLWjQlL

Retweet on Twitter Amy Jussel Retweeted

Avatar Jay Rosen @jayrosen_nyu ·

26 Nov

Univision anchor Jorge Ramos says his network’s friendly interview with Trump, “put in doubt the independence of our news department.”

"We cannot... offer Trump an open microphone to broadcast his falsehoods and conspiracy theories."

[gift link]

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Retweet on Twitter Amy Jussel Retweeted

Avatar Sam Wineburg @samwineburg ·

16 Nov

Out today! A driver's manual for staying sane on the internet. @holden

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Avatar Amy Jussel @shapingyouth ·

16 Nov

As @jayrosen_nyu so clearly states, it's "not the odds, but the stakes"...Media and #journo can convey context without partisan pandering, clearly citing facts on autocracy objectively...@Sulliview is right, the public deserves to be informed. #NewsLiteracy #democracy

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Avatar Amy Jussel @shapingyouth ·

16 Nov

Dangerous 🆘📢to see this, given they've once AGAIN just enabled their platform to post lies claiming a rigged election when it was not! This is how democracies are overthrown with #misinformation Have media learned nothing? #Journo pay attention! WSJ: https://www.wsj.com/tech/meta-allows-ads-claiming-rigged-2020-election-on-facebook-instagram-309b678d?mod=e2tw

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