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Using Marketing Methods to ‘Sell’ Kids Healthier Food

August 11, 2015 Update Check out these 31 healthy ideas for kids' snacking by Play Fuel which draw from industry marketing tactics as well!On a "how low can you go" level of problematic food industry sidewinders, today UConn Rudd Center released the 98pp report on how kids of color are particularly targeted with junk food, soda. (78% of Spanish TV targeted kids with junk, black … [Read more...]

Shaping Youth’s Film Screenings of “Two Angry Moms!”

With school winding down it may seem like an odd time to engage people interested in getting better food into schools, but Shaping Youth is big on ‘planting the seeds’ to nourish knowledge… especially since we’ll be rolling out the film, "Two Angry Moms" in the fall throughout the S.F. Bay Area! We wrote all about Amy Kalafa & Susan Rubin's … [Read more...]

Stuffing the Story: Ignoring Media As A Coping Tactic

Last night I was with my three preteen godkids, whose mom worked for Radio Disney for awhile; so of course, the topic turned to the Miley Cyrus media chatter, recent radio interviews by child development pros as well as girl media mavens and parents discussing 'what to do.' Gina made an interesting statement: "Don’t you think if the media avoided covering it, we … [Read more...]

Preteen Tips on Nutrition, Body Image & “How to Say it To Girls”

“Faced with conflicting messages from parents, peers, and media, many preteens -- both boys and girls -- develop negative views about their bodies and have trouble making healthful food and exercise choices.” That was the lead-in line at the Kaiser Permanente and Preteen Alliance event where I spoke today as the ‘media expert’ along with Ann Tipton, … [Read more...]

Greenwashing: Sustainable Brands vs. Branding Bandwagons

Promise I’ll get to the green tween media virtual worlds post right after my ‘Care & Feeding of Preteens’ speaking event tomorrow, (Animoto video preview here) but meanwhile, two related green scene items landed in my inbox this morning that bear a line or two! The first was a reminder about the Sustainable Brands ’08 conference, which sadly … [Read more...]