Search Results for: feed

Cocaine in a can, coming to teens this fall

While runway models are keeping the press humming about the slim scene, I’m tracking what’s going on BEHIND those curtains with celeb and ad types abuzz (literally) about a new ‘energy drink’ that crashed the runway parties. Just when you thought marketing to kids couldn’t get much more toxic, “Drink Cocaine” is the message, with 280 milligrams of caffeine in an 8.4 oz can, … [Read more...]

The preteen lunch bunch: Selling healthy choices

“I don’t know what you said to my kids but they're calling soda “liquid candy” and sports drinks “Hummers in a bottle” for the ‘overkill’ factor.” Ah, music to my ears. Shaping Youth's hallmark is counter-marketing, so I could barely contain my glee when I caught wind of this after one of our 'm-power' enrichment … [Read more...]

Amazon Unbox: Will Kids Buy Into Digital Downloads?

Newly launched Friday, the Amazon Unbox has media watchers atwitter with ad-free TV and movies downloadable a la carte or by subscription. Yep, feature films are “coming soon to a laptop near you.” The convenience intrigues, but I sure hope their service isn’t as clunky as their name. Impact on kids? Not sure yet. I highly doubt kids will be bopping … [Read more...]

What’s a “Subscription?”

If you'd like to keep track of new articles as we add them to ShapingYouth.org, we've made it easy for you to "subscribe" to our RSS "feed." If you're an expert, just use one of the buttons below this article to subscribe, or go pick up our RSS feed directly. If you're new to this concept, here's what "subscribing" entails. Using a mechanism called RSS, which stands for … [Read more...]