Jan. 30, 2015 Whether it’s using hit movies like Frozen as an icebreaker to talk about social shunning, bullying, social emotional tough stuff or Super Bowl ads as learning tools to ferret out what’s REALLY being said, sold, packaged, and presented at every age and stage, Shaping Youth is all about leveraging pop culture touch points as ‘teachable moments’ to instill critical … [Read more...]
The Hashtag Bowl: Media Literacy Opportunities (Pt 2)
Filed Under: Branding & Consumerism Tagged With: #3percentSB, #NotBuyingIt, #sb49, 3 Percent Conference, Ads as classroom texts, Amy-Jussel, Carls Jr., Frank Baker, guided inquiry Super Bowl, junk food marketing, meat marketing, Media Literacy Clearinghouse, media literacy in the k12 classroom, media-literacy, Miss Rep, Raising Girls Amidst Meat Marketing, Sexualization, social media activism, social media in the classroom, Super Bowl 2015, Super Bowl Ad Tracker, Super Bowl Ads, Super Bowl as Learning Opportunity, The Representation Project
Homework? Super Bowl Ads and Media Literacy
January 27, 2015 After updating prior Super Bowl posts about the persuasion, impact, influence, and latest trends in Super Bowl Ads, (including this new NFL PSA against domestic violence) it's imperative to also call out the "repeat offenders"...corporations that consistently produce toxic imagery and narratives in spite of criticism to elicit brand change.Two standouts are … [Read more...]
Filed Under: Media Literacy Tagged With: #3percentSB, #gendergap, #NotBuyingIt, #sb49, 3 Percent Conference, Ads as classroom texts, Amy-Jussel, Carls Jr., Frank Baker, Go Daddy, guided inquiry Super Bowl, junk food marketing, meat marketing, Media Literacy Clearinghouse, media literacy in the k12 classroom, media-literacy, Miss Rep, NFL PSA domestic violence, Raising Girls Amidst Meat Marketing, Sexualization, Super Bowl 2015, Super Bowl Ad Tracker, Super Bowl Ads, Super Bowl as Learning Opportunity, The Representation Project