3 Percent Conference

The Hashtag Bowl: Media Literacy Opportunities (Pt 2)

January 30, 2015 by Amy Jussel Leave a Comment

Jan. 30, 2015 Whether it’s using hit movies like Frozen as an icebreaker to talk about social shunning, bullying, social emotional tough stuff or Super Bowl ads as learning tools to ferret out what’s … [Read more...]

Filed Under: Branding & Consumerism Tagged With: #3percentSB, #NotBuyingIt, #sb49, 3 Percent Conference, Ads as classroom texts, Amy-Jussel, Carls Jr., Frank Baker, guided inquiry Super Bowl, junk food marketing, meat marketing, Media Literacy Clearinghouse, media literacy in the k12 classroom, media-literacy, Miss Rep, Raising Girls Amidst Meat Marketing, Sexualization, social media activism, social media in the classroom, Super Bowl 2015, Super Bowl Ad Tracker, Super Bowl Ads, Super Bowl as Learning Opportunity, The Representation Project

Homework? Super Bowl Ads and Media Literacy

January 27, 2015 by Amy Jussel Leave a Comment

January 27, 2015 After updating prior Super Bowl posts about the persuasion, impact, influence, and latest trends in Super Bowl Ads, (including this new NFL PSA against domestic violence) it's … [Read more...]

Filed Under: Media Literacy Tagged With: #3percentSB, #gendergap, #NotBuyingIt, #sb49, 3 Percent Conference, Ads as classroom texts, Amy-Jussel, Carls Jr., Frank Baker, Go Daddy, guided inquiry Super Bowl, junk food marketing, meat marketing, Media Literacy Clearinghouse, media literacy in the k12 classroom, media-literacy, Miss Rep, NFL PSA domestic violence, Raising Girls Amidst Meat Marketing, Sexualization, Super Bowl 2015, Super Bowl Ad Tracker, Super Bowl Ads, Super Bowl as Learning Opportunity, The Representation Project

Ground Hog Day: Super Bowl Sexism Keeps Popping Up

February 2, 2013 by Amy Jussel Leave a Comment

Feb 2, 2013 It's Ground Hog Day and as reliable as Punxsutawney Phil, parents and pundits await to see what shadows will be cast on kids from the Super Bowl media hype blaring at surround sound … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 3 Percent Conference, Amy-Jussel, badvertising, children media violence, childrens advocacy, dads and daughters, Danica Patrick, Frank Baker, girls as boy toys, Girls for a Change, girls self esteem, girls-self-worth, Healthy media choices, Joe Kelly, kids and media, Kids-Advertising, KJ Dell'Antonia, media-literacy, Miss Rep, Miss Representation, not buying it, NYTimes Motherlode, Promoting Healthy Media Images, sexism, sexist commercials, Sexualization, Super Bowl 2013, Super Bowl XLVII, SuperBowlBingo, The DAD man, using superbowl ads in the classroom

Wanted: Female Creative Directors To Change the Media Landscape

September 26, 2012 by Amy Jussel Leave a Comment

Update Oct. 30, 2014 This coming week Nov. 3 & 4, 2014 Kat Gordon's highly successful 3PercentConference circles back to its origins in San Francisco after gaining momentum across the country, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 100 most influential women in advertising, 3 Percent Conference, 3% Conference, 3PercentConf.com, Ad agencies, Advertising, Amy-Jussel, APA sexualization study, female creative directors, Game Changers, Geena Davis Institute, gender and media portrayals, gender equity, Gender Portrayal, Girls are not candies, Jean Kilbourne, Kat Gordon, Kids-Advertising, lack of diversity in advertising, Mad Women, Miss Representation, Only 3% Female Creative Directors, sexualization of children, Sexualization of Kids, So Sexy So Soon, The Girl Effect, walk in someone else's shoes, Where are the Donna Drapers