July 24, 2009 Hey, kids, did you know the mouse house thinks it’s okay to mine your personal information and sell it to advertisers to make a buck off your back without your permission? Wonder what Maine legislators that just banned data mining of minors will say to that? (h/t to Ypulse and Privo!) Reuters reports Disney CEO Robert Iger is bullish on direct web … [Read more...]
Iger the Ignorant? Disney Chief Says Kids Don’t Care About Privacy?
Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: Alice in Wonderland, All Things Digital, behavioral advertising, CDD, COPPA, data-mining, Derek Baird, direct web marketing, Disney, Disney CEO, Disney chief, e-havioral ads, FCC, FTC, Hard sell to kids, Harris Interactive, Jeff-Chester, Kara Swisher, Kids, kids don't care about privacy, Maine bans kids data mining, marketing, media and kids, minors, personal profiles, privacy, Product Placement, profile, public policy, Robert Iger, Teen Mobile Study, teens, Tim Burton, Totlol.com, transparency, YPulse, Ypulse Mashup 2009