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Deconstructing Gaga: Through the Lens of 100 Youth

March 29, 2010 by 7 Comments

Mar. 29, 2010 Whether you’re Gaga for Gaga or your emotions run toward dropping the last letter (ahem, cough) there’s no doubt her one billion online video views ascending her from bland to brand have … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Is There a Possibility the FCC Hasn’t Seen The Irony Here?

December 6, 2009 by 6 Comments

Dec. 6, 2009 Samuel Johnson once said, “Our aspirations are our possibilities.” I love the limitless empowerment in the short phrase, so when I heard there was going to be a new online DIY craft show … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Stereotypes & Diversity Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

FCC Chair Receives Our Coalition Letter on Product Placement

September 24, 2009 by 2 Comments

Sept. 24, 2009 Shaping Youth is part of this coalition (15pp pdf here) joining over 50 signatories on "FCC Docket 08-90." As a nonpartisan, non-censorship, nonprofit recall I support two key … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Vapid Values Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Iger the Ignorant? Disney Chief Says Kids Don’t Care About Privacy?

July 24, 2009 by 13 Comments

July 24, 2009 Hey, kids, did you know the mouse house thinks it’s okay to mine your personal information and sell it to advertisers to make a buck off your back without your permission? Wonder what … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Kids’ Gaming Ethics and Immersive Virtual Worlds (Part 2)

July 25, 2008 by 19 Comments

Are "cheat codes" a symbol of impatient multi-taskers incapable of working through frustration that need to leap frog over the hard part of life? Or a conduit to open new challenges at higher levels … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

This Vacation is Brought to You By…(Part 2: Branding Partnerships)

June 27, 2008 by 12 Comments

Cruise news, trip tips, kids' brand loyalty pitches at cheerleading camps, sports and spa getaways... Who's sponsoring your 'fun?' Are you aware? Cruise lines are wisely using their own social … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Spider-Man 3: Web of Influence In Kid-Culture

May 7, 2007 by 3 Comments

There are plenty of spins on the Spider-Man 3 record-breaking $382 million worldwide “priciest movie ever made" buzz...so I’m going to take a deconstructionist view about summer box … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Interactive Games, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Shaping Youth, Vapid Values Tagged With: , , , , , , , , , , , ,

Food For Thought: Media to Digest for Healthier Kids

March 7, 2007 by 8 Comments

March is National Nutrition Month, so Shaping Youth is adding to the ADA's Eat Right web resources with some fun and worthy positive picks in food media to share with your kids, boost their media … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: , , , , , , , , , , , ,