We interrupt this series on product placement and new FCC media rules to add a very pertinent voice into the mix, digital dynamo Brian Reich, co-author with Dan Solomon of Media Rules! Brian Reich understands new media’s opportunity to do positive, GOOD things beyond just ‘sell stuff’ so before I dive further into my Part 3 stance on the need for … [Read more...]
Media Rules! Shaping Youth Interviews Brian Reich
Filed Under: Advertising, Branding & Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: Age-of-conversation-08, AHA, Amy-Jussel, Beth-Kanter, branding, Brian-Reich, CCFC, Cone, dan-solomon, EchoDitto, emerging-technology, FCC, FCC-Integrated-Marketing-Rules, Generation-Digital, Kids-Advertising, media-literacy, Media-Rules!, mobile-youth-trends, Nicco-Mele, nonprofit-cause-marketing, social-media, YPulse