eat your colors

P.A.C.K. Week (Pack Assorted Colors for Kids) is ReBranded

September 22, 2008 by Amy Jussel 7 Comments

Hands up if you’ve heard that TODAY is “pack purple day” to load lunchboxes with fresh blueberries, grapes, raisins, etc.? Um, yah, I thought not. Last year the "5-a-day" folks (now More Matters) launched a fun lil' marketing gimmick called P.A.C.K. week to color-code fruits and veggies, in an effort to raise awareness and consumption at school. So why … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 5 a day, 5 a day the color way, 6 food mistakes parents make, CAFF, CDC, childrens health, Cuesa.org, dips and veggies, eat your colors, family farmers, family farming, farm bill, farmers markets, Food Champs, fresh produce, fruits and veggies, growers collaborative, health education, kids nutrition, local produce, love your veggies, More Matters, nutrients, nutrition education, organic food, PACK Week, PBH, PCFMA, PFK, PMA, Produce better health, produce for kids, September fruits and veggies, sustainable agriculture, there's a rainbow on my plate, vegetarian kids, vitamins, welchs grape juice, wellness