Farmers Markets Go Digital: Find Healthy Food Near YOU!

Tonight Shaping Youth proudly hosts filmmaker Amy Kalafa of Two Angry Moms at Parents Place joining Farmers Market pals like Sarah Nelson of Fresh Approach who is stellar at getting the word out regionally to all the farmer's market folks who in turn inform us "what's in season" with handy charts like this one...But we also wanted to provide a searchable database for our … [Read more...]

Youth Riffs On HFCS Ads: Web 2.0 Satire Is Snowballing

What do ants and rubber tree plants have to do with syrupy HFCS ads and high hopes for the future of youth media mobilization? Stay with me after the jump to find out... Last week I wrote about my teen's incredulous response to the patronizing propaganda sugar-coating the airwaves about HFCS, high fructose corn syup… Then I followed up with the dietary … [Read more...]

P.A.C.K. Week (Pack Assorted Colors for Kids) is ReBranded

Hands up if you’ve heard that TODAY is “pack purple day” to load lunchboxes with fresh blueberries, grapes, raisins, etc.? Um, yah, I thought not. Last year the "5-a-day" folks (now More Matters) launched a fun lil' marketing gimmick called P.A.C.K. week to color-code fruits and veggies, in an effort to raise awareness and consumption at school. So why … [Read more...]