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Redefining Beauty, Reclaiming Yourself: Backtalking Billboards!

July 29, 2011 by Amy Jussel 20 Comments

July 29, 2011 Do you feel the rumble of the “I’m mad as hell and not gonna take it anymore” massive mindshifting among young women talking back to the ad industry and media machine? The “Take Back … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: About-Face, Airbrushing, ambient advertising, Amy-Jussel, augemented reality Times Square, Be Body Positive Day, beauty ideal, beauty myth, beauty pageants Australia, Beauty Reclaimed, Beauty Redefined, billboard campaign, body loathing, body-positive, Cinderella Ate My Daughter, digital enhancement, Dove Evolution, fat-hating, girl caught, girls-self-worth, Good Girls Don't Get Fat, Healthy Media Youth Act, Kite sisters, L'oreal ads banned, Lexie and Lindsay Kite, Packaging-Girlhood, Peggy Orenstein, photoshopping, Pop culture impact on kids, Powered By Girl, Promoting Healthy Media Images, Reclaim beauty, selling insecurities for profit, spark change, The Illusionists Documentary, Using the power of media for positive change, Utah billboards, women and girls in the media
Amy Jussel
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We're changing the channel of media and marketing influence toward a healthier worldview for kids!

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