Feb. 27, 2012 Upon hearing of Berenstain Bears’ co-founder Jan Berenstain’s passing at 88 this past Friday, I’d like to send deepest condolences to the family, especially sons Mike (illustrator) and Leo (business) who continue to uphold the stories and standards of their parents’ gentle parables after 50 years and over 300 books of "kidlit" entertainment. To honor Jan’s … [Read more...]
The Berenstain Bears Legacy Lives On Through Sons Mike and Leo
Filed Under: Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Amy-Jussel, Berenstain Bears, Berenstain Bears Too Much TV, cartoon art, cartoons, family values, Jan Berenstain, kidlit, kids reading, licensed-characters, Mike Berenstain, Mister Rogers, nature-kids, old-fashioned, Parables, parenting, positive media, preschool, read aloud, reading, Scholastic, Sensible Sippers, simpler times, Stan Berenstain, storybooks, storytelling, Strong National Museum of Play, teaching morals
Consuming Kids: Selling Value As A Virtue
July 28, 2009 In another ‘silver lining’ of our economy’s challenging moments, seems “consuming kids” are self-reining and prioritizing the value of purchases, with fashion taking a nosedive and techno-media holding steady. (Reminder, we’re screening Consuming Kids again at my place on Friday, so RSVP, it’s free!) When I interviewed Mike Berenstain of Berenstain Bears, he … [Read more...]
Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: bargain hunting, brands, brandwashing, budget, CCFC, clothing swaps, consignment, Consuming kids, downturn, Eco-Childs-Play, eco-friendly, economy, fashion, fashionista, freebie, freecycling, frugal, green teen, Kids, marketing charts, Mike Berenstain, on sale, outgrowns, Piper Jaffray, Plato's Closet, Play it Again Sports, precycling, Project Green Dorm, recycling, second hand stores, sports gear, swap-n-shop, teen fashion, Teens Turning Green, the gimmes, value, value-driven, Values, Warren Buffett cartoon, Winmark, Yelp, Youth-sports