brandwashing

In-School Commercialism: A Back to School Checklist

September 19, 2014 by Amy Jussel Leave a Comment

Sept. 14, 2017 An update on the unhealthy cues sent to kids with BoxTops for Education, via Harvard Chan School of Public Health podcast which nails the core problem quite succinctly. The program is … [Read more...]

Filed Under: Branding & Consumerism Tagged With: #MomsNotLovinIt, ad-creep, advertising in schools, ambient ads in schools, back to school commercialism, branding in schools, brandwashing, Care Counts, CCFC, checklist for in-school commercialism, commercial curriculum, commercialism in schools, corporate accountability, corporate ad creep, corporate classrooms, corporatization of education, CSPI, datamining, Education brought to you by, food marketing, Gatorade, in-school marketing, junk food in schools, marketing to kids, NEPC, Out of bounds, pouring rights, PTSA fundraisers, public school payola, Ronald Mcdonald in schools, school bus ads, student data privacy, when schools become ads, Whirlpool

The Tooth Fairy Is Not A Brand. Parents…Arise!

July 22, 2013 by Amy Jussel 9 Comments

Aug. 6, 2013 Update! Honored to be accurately quoted in this pithy parenting prose by Heidi Stevens in The Chicago Tribune's thrilled to see all the parenting pushback on Twitter that CCFC put … [Read more...]

Filed Under: Branding & Consumerism Tagged With: ADA, Amy-Jussel, baby teeth, backdoor branding, brandwashing, CCFC, child exploitation, childhood rites of passage, children’s icons, Commercialization of Childhood, Consumerism, corporate accountability, corporate profiteering, dentists, direct marketing to kids, Disney Dia de los Muertos, Disney-Princesses, Equestria Girls, family narratives, Gender Portrayal, Hasbro, imagination, imaginative play, Mattel, media siege, media-literacy, My Little Pony rebranding, Official Real Tooth Fairy Dentist, parenting peeves, parents under siege, Pinkification, Pop culture impact on kids, princess culture, Save the Tooth Fairy, sexploitation, sexualization of children, Stop Corporate Abuse, storytelling, The Real Tooth Fairies, The Tooth Fairy, toy industry complicity, trademarking a holiday, trust breach, unethical marketing, Vapid Values

Mattel’s Manipulative Monster High Marketing Machine: Unkind.

June 15, 2012 by Amy Jussel

June 15, 2012 Last year when I wrote about Mattel’s vampy campy Monster High dolls I purposely didn’t even name their brand, hoping it would quietly fizzle and bury itself in the outcry of parents … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: anti-bullying, Bailey Shoemaker Richards, big media, brandwashed, brandwashing, Bratitude, Brattitude, Bratz, bullying, business ethics, Buyology, CCFC, childrens rights, Clawdeen, corporate accountability, corporate responsibility, crap detection 101, critical thinking, damaging toys, Daughters, Does Monster High Teach kindness?, Dr Jennifer Shewmaker, Emily-Anne Rigal, girls-self-worth, Goodwashing, halo effect, Hasbro, in-school marketing, kids media influence, Kind Campaign, Mattel, mean ghoul, mean girls, media mindfulness, media-literacy, Miss Representation, Monster High Dolls, Monster High's New Low, neuroscience of shopping, objectification, parenting girls, Peggy Orenstein, PigtailPals, preteen-health, preteen-self-esteem, Pro-social product placement, product propaganda, Pussycat Dolls, Sexed Up Toys, Sexualization, sexualized childhood, So Sexy So Soon, SPARK, spark change, spot the spin, targeting tweens, toxic cues to kids, tweens, unhealthy products, WalMart, worst toys

CCFC Puts Energy Into Cleaning Up School Commercialism

May 16, 2011 by Amy Jussel 5 Comments

May 16, 2011 Continuing our ‘positive picks’ series on media and marketing that matters, a gigantic ‘Howard Beale’ style shout from the windows “w00t!” to champions of change at CCFC, Campaign for a … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: Amy-Jussel, Book Fairs, branding in schools, Brands in Schools, brandwashing, Bratz books, CCFC, Channel One, clean coal, coal, coal curriculum, commercial brands, commercial free, commercialism, commercialized school curriculum, Consuming kids, education, Energy, Friends of the Earth, Greenpeace USA, junk science, Kids health, label literacy, media-literacy, Rethinking Schools, Scholastic, SunnyD, SunnyD sugar spree, Susan Linn, vested interests

Amy Jussel On Changing the Channel of Media Influence

October 28, 2010 by Amy Jussel 4 Comments

Oct. 28, 2010 Tonight I’ll be speaking on Changing the Channel of Influence in media, at The Third Place.org. I need to reiterate to ALL that Shaping Youth is a nonpartisan, non-religious-based, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Amy-Jussel, Annie Leonard, brandwashing, Case for Make Believe, CCFC, changing the channel of influence, childhood, commodification, Critical-thinking-skills, deconstructing media, don't buy it, family, Girl Effect, LoopScoop, Los Altos, media-literacy, non-faith based, nonpartisan, nonprofit, Packaging-Boyhood, parenting, Parents for Ethical Marketing, PBS Kids, positive media, reclaiming childhood, Sexualization, spark change, Spark Summit Blog Tour, SPARK! summit, Story of Stuff, take back sexy, teaching tools, The Third Place, youth

FTC Food Marketing to Kids Update: Are Watchdogs All Bark No Bite?

September 9, 2010 by Amy Jussel 5 Comments

Sept. 9, 2010 Where are we now with the whole junk food marketing to kids/obesity prevention discussion? Feels like we’ve been TALKING about "candy bars for breakfast" and citing Pink Princess … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 360Kid, ad industry self regulation, advergaming, Advertising Walk of Fame, Amy-Jussel, Appetite for Profit, Better for You, brain behavior, brandwashing, CDD, childhood obesity, coaxing kids, consumer protection, Disney, farmers markets, fast food, fitness exercise, food fight, food for thought, food marketing, fresh approach, fresh produce, fruits and vegetables, FTC, health, healthy habits, junk-food, Kids, kids nutrition, kids-food-products, licensed cartoon characters, lifestyle cancers, love your veggies, media-literacy, More Matters, Nickelodeon, obesity prevention, parenting, PCFMA, persuasion, pester power, pink princess fairytale flakes, Pop-Culture, produce, Produce better health, RWJF, school gardens, Scott Traylor, September fruits and veggies, snack attack, Strawberries, sugary cereals, sugary shrek, tweens and teens, vegetables, veggies, wellness, wholesome snacks, Yum brands

Girl World Tour Meets Tween Town Hall to Speak Up & Share: Mar 13

March 5, 2010 by Amy Jussel 5 Comments

March 5, 2010 What's on the minds of tween girls' today? We're about to find out next Saturday at the Tween Girl Town Hall as 150 girls age 8-14 clamor for FREE swag bags and freebie finds from … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: ALLY Awards, AllyKatzz, brandwashing, CertifiKAT, Code Blue, Denise Restauri, Disney Nature, Dove Go Fresh, eco car team, Girl World Tour, green, Hang Proud, Jess Weiner, Kids Are Heroes, Kids Helping Kids, Kids Who Care, marketing research, Mobile Youth, Netsmartz, NSTeens, Pink Locker Society, preteens, Rosalind Wiseman, SciGirls, self-worth, Sexualization & Body Image, She's geeky, Shell Oil eco marathon, ShopGirls, Spare Some Change, STEM, Tea Party Angels, tween summit, Tween Town Hall, tweens, tweenwashing, UCLA, youth homeless, Youth Marketing Mashup, YPulse-National-Mashup

A Homeless American Girl Doll: Really, AG? REALLY?

September 25, 2009 by Amy Jussel 14 Comments

Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Sexualization & Body Image Tagged With: $95 doll, AG, All Things Girl, American Girl, Amy-Jussel, brandwashing, Carissa Phelps, cause marketing, children, CSR, dolls, downturn, economy, girls, Gwen, homeless, homeless doll, Lyn Mikel-Brown, Mattel, NAEH, Packaging-Boyhood, Packaging-Girlhood, ReGeneration, Sharon Lamb, shelters, Stand Up for Kids, stress, Virgin Mobile, Virgin Unite, youth, Youth homeless awareness, Youth Noise

Should Kids’ Cartoons Sell Fruit & Veggies? Brandwashing Revisited

September 16, 2009 by Amy Jussel 9 Comments

Sept. 16, 2009 Erma Bombeck once said, “My children refuse to eat anything that hasn’t danced on TV.” Quick! Mind snap: Did you blink to California Raisins boogieing to “Heard it Through the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Sexualization & Body Image Tagged With: Advertising Walk of Fame, American Greetings, Better for You, brain behavior, brandwashing, California raisins, coaxing kids, Disney, farmers markets, fresh approach, fresh produce, fruits and vegetables, health, healthy habits, Icons, Kids, kids-food-products, licensed cartoon characters, licensing, love your veggies, makeover, More Matters, Nickelodeon, PCFMA, persuasion, pester power, Pop-Culture, produce, Produce better health, Sara-Grimes, September fruits and veggies, snack attack, Strawberries, Strawberry-Shortcake, vegetables, veggies, wholesome snacks

Consuming Kids: Selling Value As A Virtue

July 28, 2009 by Amy Jussel 6 Comments

July 28, 2009 In another ‘silver lining’ of our economy’s challenging moments, seems “consuming kids” are self-reining and prioritizing the value of purchases, with fashion taking a nosedive and … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: bargain hunting, brands, brandwashing, budget, CCFC, clothing swaps, consignment, Consuming kids, downturn, Eco-Childs-Play, eco-friendly, economy, fashion, fashionista, freebie, freecycling, frugal, green teen, Kids, marketing charts, Mike Berenstain, on sale, outgrowns, Piper Jaffray, Plato's Closet, Play it Again Sports, precycling, Project Green Dorm, recycling, second hand stores, sports gear, swap-n-shop, teen fashion, Teens Turning Green, the gimmes, value, value-driven, Values, Warren Buffett cartoon, Winmark, Yelp, Youth-sports

SmartyCard’s Summer Challenge With Scholastic: Heads Up for Fall!

May 28, 2009 by Amy Jussel 18 Comments

May 28, 2009 I was just about to post an in-depth review and analysis of the merits and watch-worthy aspects of the new SmartyCard.com "learn and earn" kids' program for 3rd-6th graders, when I … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: ad-creep, Advertising, anti-rewards, backdoor branding, Book Fairs, branding, brandwashing, Bratz, cause marketing, CCFC, childhood, Chris Carvalho, Club-Penguin, commercial free, commercialism, consumption, Dizzywood, education, elementary, Elf-Island, Gazillion, Goodwashing, Ignite Learning, itunes, Kids, kids-media, learn and earn, learning, LearnStar, Lego Universe, MMORPG, motivation, non-book products, nonprofit-cause-marketing, parenting, quizzes, Raising Digital Kids, rewards, Save the Children, Scholastic, Scholastic Summer challenge, schools, Shape Up Scholastic, SmartyCard, summer slide, teachers, TechMama, Trojan Horse, Virtual-Worlds, Webkinz

Kids@Play: Elf Island Unlocks the Secret to Parent Approval

January 12, 2009 by Amy Jussel 8 Comments

I was AWOL at CES as my IBM went MIA. Translated? You're SOL (simply outta luck) if you're seeking a fresh thread on the big Consumer Electronics Show toys and tactics targeting kids at the Kids at … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Shaping Youth Tagged With: Brain Based Business, brandwashing, Case for Make Believe, CES, CES Kids summit agenda, change begins with me, Consumer Electronics Show 2009, digital technology kids, digital-natives, Dizzywood, eco literacy, electronics, Elf-Island, fitness kids, focus, gaming, gaming for good, gizmos, Good Quest, have fun do good, high tech toys, Humanitarians, iphone filters for kids, Izzy-Neis, Kids, Kids at play summit, kids brains, Kids@Play, KidsAtPlay, Liz and Craig Kronenberger, Mattel, Mattel Mind Flex, MC Milker, memory games, Mirrored Gaming, new media, No-Child-Left-Inside, open ended play, Packaging-Girlhood, Pamela Poole, physical health kids, Planet Soccer, power of play, SafeEyes mobile, Sandbox Summit, social issue games, stick and cardboard, Strong Museum of Play, Susan Linn, Tech mamas, teens, teens in tech, theta waves, Toy Hall of Fame, value of unstructured play, video games, Virtual-Worlds, Wii Are Family, Wii Mii, youth, Zookazoo

FCC: Kids Programming Is Laden With Product Placement

October 22, 2008 by Amy Jussel 10 Comments

That’s my official FCC filing at left, (squeaked in under the deadline today, explained why later) which emphatically states kids should be OFF LIMITS to embedded ads designed to bypass the Tivo … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Shaping Youth Tagged With: ad-creep, advergaming, American-Idol, Better For You products, BFY, brandwashing, children, Childrens Television Act, coffee cups, commercialism, common sense, corporate pedophilia, cwickies, DigitalAds.org, discernment, embedded ads, FCC, FCC safeguards, FCC-Integrated-Marketing-Rules, FCC-product-placement, free speech, Girls Intelligence Agency, Happy Feet, Hard sell to kids, industry accountability, JustKid Inc., Kids, McDonalds, Media 3.0, media influencers, media-literacy, name-dropping, news team product placement, peer to peer influence, plotline ad integration, product integration, product shills, psychological tactics, Rounders, social-media, Spongebob, sponsorships, street teams, teens, Theraflu, Tremor, tweens, Virtual-Worlds, vulnerability

Amy Jussel Follow

Founder, https://t.co/pXG3JwXd6b Passionista, media/marketing analyst, youth advocate, former ad agency pro, author of media literacy kidlit series https://t.co/6RdcLWjQlL

Avatar Amy Jussel @shapingyouth ·

26 Sep

Started FREE @knightfdn AP course "How to Use ChatGPT & other Generative #AI Tools in Newsrooms" to debrief myself in time for media literacy week on the pros/cons of low/high risk automation practices & protocols #MediaLitWk #medialiteracy #NewsLiteracy

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Avatar Media Literacy Now @medialitnow ·

12 Sep

How Can We Help Students Evaluate Scientific Information? Media Literacy Education! We recently convened #STEM & #MediaLiteracy educators to discuss the skills students need to learn to better evaluate scientific information & resist misinformation. ➡️

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Avatar Amy Jussel @shapingyouth ·

12 Sep

Enjoying @iftf webinar happening now on #AI which is maxed out on attendees/Zoom, but viewable here: Complements the book I just finished, The Coming Wave which I HIGHLY recommend w/a macro lens on societal implications: https://www.the-coming-wave.com/ #IFTF

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Avatar Internet Ethics @iethics ·

6 Sep

"When #car companies aren’t busy sharing or selling your #data, they’re often not protecting it as well as they should. We couldn’t confirm if any of the car brands we researched meet our Minimum #Security Standards. That’s really bad and not normal" #tech

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