Mobile-Era

Harvesting Kids’ Eyeballs; Free Mobile For Ad Views: Blyk!

July 18, 2008 by Amy Jussel 3 Comments

“What do young people want in mobile? Text. Voice. Alarm clock,” Antti à–hrling, the co-founder of Blyk, mused… What else? Free. And man, do kids want free... Blyk, (pronounced 'blick', YouTube video here) offers 217 texts and 43 minutes free to 16-24 year olds in Europe...The quid pro quo trade-off of minutes for marketing? Try a 29% … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Shaping Youth Tagged With: ads-for-eyeballs, Allen-Kanner, Blyk, Blyk-free-minutes-teens, brand-ambassadors, branding-youth, Cellphones-Children, commercialism, corporatized-child, FCC-product-placement, free-phones, free-pitches, free-textbooks, free-texting, FreeLoad-Press, Human-billboards, media-literacy, mining-youth, mobile-ads-kids, Mobile-Era, mobile-youth-trends, Next-great-thing, PINK-collegiate-line, privacy-data-youth, PSFK, Texting-Tweens-Teens, YPulse-National-Mashup