FCC-product-placement Archives - Shaping Youth

FCC Comment Extension On Kids Product Placement ‘til Nov. 17!

October 23, 2008 by Amy Jussel 1 Comment

Your turn to sound off if you’d like to join me (and 173 other orgs and commenters at last count) to reinforce the notion that embedded advertising (product placement) does not belong in young … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: adelstein, advergaming, adverlab, behavioral profiling kids, brand hype, branding, CCFC, Corporate babysitter, covert ads, data-mining, digital ads.org, FCC, FCC-Integrated-Marketing-Rules, FCC-product-integration, FCC-product-placement, FCC-Product-Placement-Coalition, imedia connection, itvx, Kids, N.E. Mardsen, NOI, NPRM, PEM, Screen Actors Guild, sponsorship, stealth advertising, stealth marketing, Virtual-Worlds, WGA, Youth-Media

FCC: Kids Programming Is Laden With Product Placement

October 22, 2008 by Amy Jussel 10 Comments

That’s my official FCC filing at left, (squeaked in under the deadline today, explained why later) which emphatically states kids should be OFF LIMITS to embedded ads designed to bypass the Tivo … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Shaping Youth Tagged With: ad-creep, advergaming, American-Idol, Better For You products, BFY, brandwashing, children, Childrens Television Act, coffee cups, commercialism, common sense, corporate pedophilia, cwickies, DigitalAds.org, discernment, embedded ads, FCC, FCC safeguards, FCC-Integrated-Marketing-Rules, FCC-product-placement, free speech, Girls Intelligence Agency, Happy Feet, Hard sell to kids, industry accountability, JustKid Inc., Kids, McDonalds, Media 3.0, media influencers, media-literacy, name-dropping, news team product placement, peer to peer influence, plotline ad integration, product integration, product shills, psychological tactics, Rounders, social-media, Spongebob, sponsorships, street teams, teens, Theraflu, Tremor, tweens, Virtual-Worlds, vulnerability

Harvesting Kids’ Eyeballs; Free Mobile For Ad Views: Blyk!

July 18, 2008 by Amy Jussel 3 Comments

“What do young people want in mobile? Text. Voice. Alarm clock,” Antti à–hrling, the co-founder of Blyk, mused… What else? Free. And man, do kids want … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Shaping Youth Tagged With: ads-for-eyeballs, Allen-Kanner, Blyk, Blyk-free-minutes-teens, brand-ambassadors, branding-youth, Cellphones-Children, commercialism, corporatized-child, FCC-product-placement, free-phones, free-pitches, free-textbooks, free-texting, FreeLoad-Press, Human-billboards, media-literacy, mining-youth, mobile-ads-kids, Mobile-Era, mobile-youth-trends, Next-great-thing, PINK-collegiate-line, privacy-data-youth, PSFK, Texting-Tweens-Teens, YPulse-National-Mashup

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Amy Jussel
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