Who is Shaping Youth?

sy-org_logo.jpgWe all are. And that’s what this nonprofit, nonpartisan, non-religious based organization is about.

As media and marketing producers and consumers (that covers just about all of us!) we’re responsible for deconstructing the messages out there.

Children are beginning to define themselves through media and marketing, as healthier behavioral cues get lost in the loud, brash noise.

Pop culture has the potential to do great things on a global scale, and has!

Live 8. Disaster relief. MTV’s Rock the Vote. LiveStrong wristbands. Let’s use the power of media and marketing to make a difference in a positive way. How hard is that?

We’re not here to tell you what to think. We’re a nonprofit, non-partisan, non-religious-based voice for industry common sense, blogging about the good, the bad, and the ugly from the inside out. It’s up to YOU to sort out what’s worthy, from your own point of view!

By the way, this is only our blog! Our Shaping Youth.org website is under construction, and our podcasts, film shorts and counter-marketing programs are already well underway.

We have big plans and high hopes for creating a massive media mindshift toward a greater good for us all when Shaping Youth officially launches in 2007.

Our .com sister site is also under construction with content and offerings using a social entrepreneur strategic model to fuel our nonprofit division. Shaping Youth.com programs will be available to the public in 2007.

Until then, help us ‘shape’ our org in the blog! Tell us what’s important, sound off on your biggest concerns, applaud what’s working and vent about what isn’t.

We’re here to build community, have some fun, share our stories, and change our little piece of the world.

Let’s switch the track on this runaway train. We CAN redirect the momentum to the positive…

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Comments

  1. Interesting stuff – lots of synergy with my MediaSnackers project here in the UK with a global eye/ear/voice across the youth media world.

    I view the media as a ‘menu’ rather than a train – for young people, it’s no longer a set menu at certain times in defined venues, it’s an ‘all-you-can-eat’ affair and it’s on the go.

    We all have the means (through our iPods, PSP’s, mobile phones etc.) to consume the media wherever, whenever and whatever we like – it’s the new ‘www’ generation. Although, I see a huge amount of positives – there are so many platforms now offering young people their chance to define their own menu’s and on their terms… pus the connectivity which comes with this new media/web 2.0 is unprecedented and surely a fantastic thing (although I concede there are lots of issues which come with the development!).

    The world has become an amazingly interesting and small place 🙂

    Keep blogging.

    DK
    MediaSnackers Founder

  2. You’re absolutely right; Shaping Youth is all about that ‘pick-n-choose’ palette for kids to paint their world with a brighter view. Loved your menu analogy too, which applies nicely to the “palate” of different tastes & likings. Excited to hear of your project, will google you to find out more; or send me a link! Thanks for getting us started on a positive track…

  3. Just click my name and you will be whisked there 🙂

  4. Sorry; testing browsers in Netscape and it didn’t pop up as a link; still getting glitches out of this ‘beta blog’ so it’s uniform on any browser.

    My global comment to all readers of this beta version is to “please notify us” if anything is quirky, unreadable, a dead link or goofy. It’ll help us in a big way prior to the 2007 launch. Anxious to explore your site; my first ‘blink’ tells me we’ve got a huge shared vision…and serendipitous alliance.

    As filmmaker Sidney Lumet said, “All great work is preparing yourself for the accident to happen.”

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