What do you get when you cross a top-rated TV show like American Idol with online advergaming? “Pop Tarts American Idols Live Tour,” a media+mind+body equation that adds up to a challenging counter-marketing focus for Shaping Youth. Preteens love "behind the scenes" info and being "in the know" which is why we use the same methods to deprogram corporate cues and … [Read more...]
A couple days ago Anastasia at Ypulse posted a jarring ‘uh-oh’ article, “Dads rate lower than friends and grandma with teens” based on the latest Harris Interactive research on teens and materialism. She wrote, “Dads, we have a problem. For all the talk about how teens are closer to their parents (plural), it's still mom (and grandma and friends) that make teens feel happier … [Read more...]
Timing is everything! This week we’re counter-marketing Capri Sun Coastal Coolers as ‘juice pouches that aren’t juice’ but mostly high fructose corn syrup. (HFCS) We’ve been using Capri Sun label lingo as an example of misleading claims...Lo & behold: 48 hours ago, Center for Science in the Public Interest launched a lawsuit against Kraft for … [Read more...]
Maria Nadel, our Spanish translation expert is putting the finishing touches on our 'mind & body' media literacy log as Shaping Youth's “Dare to Compare: A Gross Out Game for Good Nutrition” kicks off a new session with 5th graders this Friday. Evidently, not a moment too soon… A study published in the American Journal of Public Health finds that … [Read more...]
Digital media shrinks the world in a nanosecond. Shaping Youth is doing a podcast with MediaSnackers from the U.K. Monday, and just today they sent me their debut vodcast of media morsels that fit tidily into my jam-packed slate with snack-sized digestibility. No belly belches here. I wish I’d produced this snappy blitz myself. As a parent, the last two clips sadden … [Read more...]
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